Keyword: Marketing tools
| Title | Author and Source | Category | View TGIF Record |
|---|---|---|---|
| Opportunité Olympique | Calder, Scott. 2024. Australian Turfgrass Management Journal. July/August. 26(4): p. 8-14. |
|
340299 |
| Revision, promotion and funding of the National Turfgrass Research Initiative (NTRI) | Morris, Kevin. 2021. Mike Davis Program for Advancing Golf Course Management: 2021 Progress Reports. p. 408-411. |
|
317441 |
| Investigating factors influencing consumer adoption of low-input turfgrasses |
Yue, Chengyan; Cui, Manlin; Watkins, Eric; Patton, Aaron. 2021. HortScience. October. 56(10): p. 1213-1220. |
|
316787 |
| The two types of ROI: Return on investment vs. return on influence Access Restrictions |
Tompkins, Christopher. 2021. Turf News [TPI]. March/April. 45(2): p. 26-27. |
|
314541 |
| Five things to know about the sod industry checkoff Access Restrictions |
Schroeder, Kiersten; Reynolds, Casey. 2021. Turf News [TPI]. March/April. 45(2): p. 30-31. |
|
314543 |
| April is... National Lawn Care Month Access Restrictions |
Trusty, Steve. 2021. Turf News [TPI]. March/April. 45(2): p. 34-36. |
|
314544 |
| Factors influencing home lawn fertilizer choice in the United States |
Campbell, Julie; Rihn, Alicia; Khachatryan, Hayk. 2020. HortTechnology. June. 30(3): p. 296-305. |
|
317362 |
| Consumer perspectives on lawns: Captivate their emotional side Access Restrictions |
Trusty, Suz. 2020. Turf News [TPI]. May/June. 44(3): p. 36-37. |
|
311638 |
| Marketing tips & techniques Access Restrictions |
Trusty, Suz. 2020. Turf News [TPI]. January/February. 44(1): p. 12-14. |
|
311257 |
| A fresh start: Pam Dooley decided to overhaul the brand at Plants Creative Landscapes. Her company's culture and revenue have never been better |
Miller, Jimmy. 2019. Lawn & Landscape. September. 40(9): p. Cover, 26-28, 32, 34, 36, 38. |
|
308300 |
| What is Evergreen planning for its garden brands?: More 'neutrals' promised from garden-care firm keen to flag its commitment to R&D | Appleby, Matthew. 2019. Horticulture Week. July. p. 9. |
|
307937 |
| Golfing strong: Increased rounds at Nashville Fairways defies national trend |
Jones, Jackie. 2019. Parks & Rec Business. July. 17(12): p. 44-47. |
|
307102 |
| Exploring the possibilities: Timberline Lanscaping's new recruiting program, new business structure and a collaborative client relationship have helped boost the company to $15.6 million in revenue and No. 128 on the LM150 |
Hart, Abby. 2019. Landscape Management. June. 58(6): p. S4-S5. |
|
306661 |
| Making money in Music City: LandOpt is helping The Greathouse Co. in Nashville, Tenn., and its other licensees find the right clients and operate efficiently for growth |
Jones, Seth. 2019. Landscape Management. June. 58(6): p. S14-S15. |
|
306683 |
| Technically speaking: Apps, software, platforms - what tech do you really need, and how do you roll it out? |
Hampshire, Kristen. 2019. Lawn & Landscape. June. 40(6): p. [TR]4-[TR]8. |
|
306212 |
| Fit for a franchise: Franchising can have benefits over starting from the ground up, but there are several factors to consider before deciding whether to join a franchise |
Schappacher, Emily. 2019. Landscape Management. May. 58(5): p. 28. |
|
305959 |
| Introducing field day host Wagner Sod, Landscaping & Irrigation Company, Inc Access Restrictions |
Trusty, Suz. 2019. Turf News [TPI]. May/June. 43(3): p. 48-52. |
|
311963 |
| Covering isn't just for music |
Delozier, Henry. 2019. Golf Course Industry. May. 31(5): p. 12. |
|
305365 |
| Rethinking social |
Jones, Pat. 2019. Golf Course Industry. April. 31(4): p. 74. |
|
304906 |
| Michigan State selling pieces of Spartan Stadium field for $10 | Champion, Brandon. 2019. MLive.com. April 3. p. [1-4]. |
|
307216 |
| Shifting from customer service to customer experience: Gaining insight from Apple, Starbucks, and Zappos | Moseley-Williams, Dennis. 2019. Golf Business Canada. Spring. 23(1): p. 8-12, 14. |
|
304799 |
| 6 key levers to drive value | Holmstrom, Don. 2019. Golf Business Canada. Spring. 23(1): p. 16-20. |
|
304801 |
| There's an app for that: How mobile technology can enhance your customer experience and bottom line | Clark, Brandon. 2019. Golf Business Canada. Spring. 23(1): p. 32-34, 36. |
|
304804 |
| Top tips for selling aeration |
Hart, Abby. 2019. Landscape Management. January. 58(1): p. 31. |
|
303401 |
| Aaron McWhorter, NG Turf | Anonymous. 2019. Turf News [TPI]. January/February. 43(1): p. 31. |
|
323834 |
| Get smart: Irrigation controllers can do more than ever as technology continues to advance |
Hammersmith, Holly. 2019. Lawn & Landscape. January. 40(1): p. 54-55. |
|
303361 |
| How to find quality lawn care customers: Refine your roster of customers by retaining the rock stars and releasing those leading to a low return on investment |
Hundley, Jake. 2019. Green Industry Pros. January/February. 31(1): p. 54-57. |
|
304044 |
| Marketing targeting homeowners: The use of high profile sporting celebrities, the re-engagement of Facebook and the continued development of the Lawnspiration website are the key focuses of the Turf Strategic Marketing program for 2019 | Mecham, Liz. 2018. Turf Australia. Summer. p. 26-27. |
|
305790 |
| It's quality not quantity: The value of a great website | Yasieniuk, Michael. 2018. Golf Business Canada. Summer. 22(2): p. 32-34, 36. |
|
298869 |
| Consumer website to turn online support into sales | Anonymous. 2018. Turf Australia. Winter. p. 14-15. |
|
301749 |
| Meet your market: Find ways to get out in front of current and potential customers to boost your business |
Rathmell, Lauren. 2018. Lawn & Landscape. December. 39(12): p. 16-18. |
|
303167 |
| Be careful with your content |
Carowitz, Jeff. 2018. Irrigation & Green Industry. November. 21(11): p. 14. |
|
302824 |
| Compete by connecting with clients |
Thomas, Ken. 2018. Landscape Management. October. 57(10): p. 46-47. |
|
301975 |
| 5 Marketing tricks, treats |
Kanary, Shaun. 2018. Landscape Management. October. 57(10): p. 101. |
|
301977 |
| Make new customers, but keep the old: Keeping your existing client base happy is the key to a thriving business. Here's how to do it |
Williams-Villano, Mary Elizabeth. 2018. Irrigation & Green Industry. October. 21(10): p. 42-44, 46-47. |
|
302485 |
| Sand Valley: More proof of a winning formula | Barks, Joe. 2018. Club & Resort Business. October. 14(10): p. 16-21. |
|
301859 |
| Understanding feedback on social media: How often do you use social media tools to obtain information about products and services for your business? | Getz, Lindsey. 2018. The Rocky Mountain Half-Time. Fall. p. 12-13. |
|
301498 |
| Crew reviews |
Anonymous. 2018. Landscape Management. September. 57(9): p. 9. |
|
300948 |
| Profit from organic lawn care |
Anonymous. 2018. Landscape Management. September. 57(9): p. 12. |
|
300950 |
| Marketing myth busters: A reality check for landscapers and lawn care providers |
Silva, Sue. 2018. Lawn & Landscape. July. 39(7): p. 62, 64, 66. |
|
299598 |
| Who's using your chapter's logo? |
Schroder, Eric. 2018. SportsTurf. July. 34(7): p. 6. |
|
299566 |
| Hashtag fun at #miniDunes: Ak-Chin Southern Dunes turned its practice space into popular short course |
Donahue, Steve. 2018. Golf Business [NGCOA]. July/August. 24([6]): p. 26-28. |
|
300344 |
| Don't underestimate the power of marketing |
Smith-Ely, Kristin. 2018. Irrigation & Green Industry. July. 21(7): p. Supplement 3. |
|
300356 |
| Three unbeatable strategies to increase your sales: While sometimes a difficult task for green industry company owners, differentiating yourself can set you apart from the competition |
Borg, Tom. 2018. Irrigation & Green Industry. July. 21(7): p. Supplement 4-Supplement 6. |
|
300357 |
| Message received: How to create a successful email marketing campaign. When done right, email marketing can pay dividends and help you grow and maintain your client base |
Murray, Rebecca; Sanchez, Alyssa. 2018. Irrigation & Green Industry. July. 21(7): p. Supplement 8-Supplement 11. |
|
300358 |
| Mobile marketing: Dare to take your online brand to the next level |
Bernstein, Larry. 2018. Irrigation & Green Industry. July. 21(7): p. Supplement 12-Supplement 13. |
|
300359 |
| Give P's a chance Access Restrictions |
MacKenzie, Jack. 2018. Golf Course Management. May. 86(5): p. 30. |
|
298222 |
| Extraordinary results |
Grunder, Marty. 2018. Lawn & Landscape. May. 39(5): p. 30. |
|
298648 |
| When it adds up: Joe Swett did the math and made the move from aspiring accountant to landscape entrepreneur |
Spirgen, Kate. 2018. Lawn & Landscape. May. 39(5): p. 36, 38-40, 42-43. |
|
298652 |
| Rev up your marketing: Use your vehicle to drive brand awareness |
Hampshire, Kristen. 2018. Lawn & Landscape. May. 39(5): p. 44-48. |
|
298653 |
| Digital storefront: Use your website as a way to introduce yourself to potential customers |
Spirgen, Kate. 2018. Lawn & Landscape. May. 39(5): p. 106, 108-109. |
|
298675 |
| Securing the next generation Access Restrictions |
Davis, Darren J. 2018. Golf Course Management. April. 86(4): p. 14. |
|
296805 |
| The question soon to be on everyone's mind... What do millenials want? | Berry, Beth. 2018. The Landscape Contractor [Illinois]. April. 59(4): p. 10, 12-14. |
|
297796 |
| The importance of public relations |
Anonymous. 2018. SportsTurf. April. 34(4): p. 46-47. |
|
298639 |
| Follow a pattern: Stand out by mowing with a purpose |
White, Patrick. 2018. Turf [North Edition]. April. 31(3[4]): p. Cover, 18-21. |
|
296761 |
| My report from the Golf Industry Show | Powell, Julie. 2018. Front Nine News. April. 21(2): p. 6-8. |
|
296880 |
| Instagram highlight: Wildwood Golf Club Greens | Rogan, Chase. 2018. Front Nine News. April. 21(2): p. 9. |
|
296881 |
| He found a 'lawn shaming' sign in his crabgrass. Thousands avenged him | Selk, Avi. 2018. The Washington Post. April 12. p. [1-2]. |
|
296787 |
| Serving up the past and the future at Orange Lawn | Waldstein, David. 2018. The New York Times. April 26. p. [1-8]. |
|
297535 |
| Impressions of 2018's Golf Industry Show |
Danneberger, Karl. 2018. Golfdom. March. 74(3): p. 40. |
|
296215 |
| Green Gardens goes green, one step at a time | Witney, Marilyn. 2018. The Landscape Contractor [Illinois]. March. 59(3): p. 42-44, 46, 48. |
|
296457 |
| Measuring canopy anomaly influence on golf putt kinematics: Errors associated with simulated putt devices |
Rana, Sandeep S.; Askew, Shawn D. 2018. Crop Science. March/April. 58(2): p. 900-910. |
|
296618 |
| A 'brand'-new golf course for Arlington, Texas: The city ups the ante on sports/entertainment synergies | Phillips, Hal. 2018. Parks & Recreation [Virginia]. March. 53(3): p. 64-65. |
|
296460 |
| April is... National Lawn Care Month Access Restrictions |
Trusty, Steve. 2018. Turf News [TPI]. March/April. 42(2): p. 22-23. |
|
298278 |
| Raising a family business: Husband-and-wife team Luke and Lana Hansford bring yin and yang balance to Pink and Green Lawn Care and Landscape |
Bilyj, Brooke. 2018. Lawn & Landscape. March. 39(3): p. 36, 38-42. |
|
295793 |
| Get engaged: Find 'the one' through social media: Recruiting has gone social with tools like Facebook providing targeted ad opportunities for companies where help is wanted |
Hampshire, Kristen. 2018. Lawn & Landscape. March. 39(3): p. 76, 78-79. |
|
295796 |
| Q & A with Peter Farno, Bayer's Lawn Segment Manager |
Anonymous. 2018. SportsTurf. March. 34(3): p. 45. |
|
298620 |
| Bell Outdoor | Getz, Lindsey. 2018. Turf [North Edition]. March. 31(3): p. 6. |
|
295882 |
| Portfolio pictures worth one thousand words and millions of dollars | Diller, Chad. 2018. Turf [North Edition]. March. 31(3): p. 10, 12-13. |
|
295886 |
| Recruit to win: Hiring in today's digital age | Getz, Lindsey. 2018. Turf [North Edition]. March. 31(3): p. 20-21. |
|
295891 |
| Technology a boon to landscapers: Specialty software, apps help to make operations more efficient |
Jiggens, Mike. 2018. Turf & Rec. March. 31(2): p. 14-17. |
|
296404 |
| Not so random thoughts |
Moraghan, Tim. 2018. Golf Course Industry. March. 30(3): p. 38, 48. |
|
296008 |
| The personnel pipeline: Dwindling college enrollment and a spate of retirements could make the labor market even more precarious |
Bollig, Jeff. 2018. Superintendent. March. 17(3): p. Cover, 14-17. |
|
296120 |
| Spring marketing that leverages The Masters |
Furlong, Ron. 2018. Superintendent. March. 17(3): p. 11. |
|
296118 |
| TPI partners with FleishmanHillard to begin market research and public relations campaign on natural turfgrass |
Anonymous. 2018. Turfgrass Producers International E-Newsletter. March/April. 11(2): p. 9-10. |
|
297778 |
| Detroit says it will close golf courses after City Council rejects management contract | Livengood, Chad. 2018. Crain's Detroit Business. March 13. p. [1-3]. |
|
296042 |
| How light beer helps debunk the illusion of knowledge | Mecham, Liz. 2018. Turf Australia. Spring. p. 10-11. |
|
301759 |
| Words have power: Increase sales and build your brand with the right messaging | George, Allison. 2018. Golf Business Canada. Spring. 22(1): p. 18-20, 22. |
|
295773 |
| Golfdom Summit: Just another day in superintendent paradise |
Anonymous. 2018. Golfdom. February. 74(2): p. Cover, 16-18, 20, 22, 24. |
|
295475 |
| Talk, text or email?: Three lawn care operators share their preferred methods for automated prenotifications |
Schappacher, Emily. 2018. Landscape Management. February. 57(2): p. 20, 22-23. |
|
295455 |
| Let's connect: Today's irrigation controllers are driven by data and technology. Contractors who embrace these advancements are seeing the benefits |
Schappacher, Emily. 2018. Landscape Management. February. 57(2): p. 31-32. |
|
295458 |
| Why (and how) to invest in social media: Social media can be a valuable tool - If you're using it properly |
Getz, Lindsey. 2018. Turf [North Edition]. February. 31(2): p. Cover, 18-22, 24, 26. |
|
295319 |
| How can I secure more contracts and renew more customers? | Getz, Lindsey. 2018. Turf [North Edition]. February. 31(2): p. 8-9. |
|
295314 |
| Safety: It's everyone's job |
Blankenbiller, Anne. 2018. Irrigation & Green Industry. February. 21(2): p. Cover, 12-15. |
|
295953 |
| Topgolf's fun, high-tech approach is the key to attracting women, millennials |
McCue, Mike. 2018. Superintendent. February. 17(2): p. 12-13. |
|
295543 |
| A natural mix of plants and wildlife: How several courses maintain natural settings with the help of volunteers |
Harler, Curt. 2018. Superintendent. February. 17(2): p. 24-27. |
|
295546 |
| Justifying equipment purchases: Strategies for explaining - and justifying - the need for new equipment |
White, Patrick. 2018. SportsField Management. February. 13(2): p. Cover, 10-14. |
|
295177 |
| [2018 preview of activities and projects] |
Connerly, Marc. 2018. Thru the Green [Northern California]. January/February. p. 5. |
|
295203 |
| Make your mark: Every time a member takes advantage of what GCSAA has to offer, they are strengthening your brand Access Restrictions |
Evans, J. Rhett. 2018. Golf Course Management. January. 86(1): p. 16. |
|
293984 |
| Thanks for the memories: A look back at advertising over the years shows how some things have changed and some have stayed the same |
Anonymous. 2018. Golfdom. January. 74(1): p. 36-41. |
|
294955 |
| Metamorphosis Access Restrictions |
Fox, Jimmy. 2018. Turf News [TPI]. January/February. 42(1): p. 2. |
|
297798 |
| Marketing tips & techniques - Telling your story with your website Access Restrictions |
Trusty, Suz. 2018. Turf News [TPI]. January/February. 42(1): p. 11-16. |
|
297802 |
| America's Greenkeeper |
Cipriano, Guy. 2018. Golf Course Industry. January. 30(1): p. 4. |
|
295044 |
| Should landscapers hire a marketing agency?: If you're thinking about digital marketing, you're ahead of the competition, but there are definite pitfalls to avoid and advice to consider |
Farley, Ryan. 2018. Green Industry Pros. January/February. 30(1): p. 24-25. |
|
299090 |
| Snow, ice and clay: Providing recreational opportunities at a facility with a short golf season requires superintendent Jesse Shaver and the Gull Lake Country Club team to use a different set of construction and maintenance skills |
Cipriano, Guy. 2018. Golf Course Industry. January. 30(1): p. 62-63, 66. |
|
295068 |
| Architect of the Year: Tiger Woods made a big splash as a course designer in 2017, earning our top honor as Architect of the Year. He is one of 10 we recognize this year for their achievements and advancement of golf course design |
Vasilak, Robert J. 2018. Golf Inc.. January/February. 27(1): p. Cover, 36-38. |
|
295092 |
| Exit strategies: When it's time to put a course on the market, here are steps owners should take to get the biggest return on their investment |
Kauffman, Scott. 2018. Golf Inc.. January/February. 27(1): p. 26-27. |
|
295076 |
| Back in the saddle: With an array of upgrades across the operation, a talented addition to the team and a refined sales strategy, Saddlebrook Resort is once again trending in the right direction |
Carey, Rob. 2018. Golf Business [NGCOA]. January. 24(1): p. 22-24. |
|
294856 |
| Golf's great rebound: As the U.S. economy revs up, an already-recovering golf industry hopes to tag along for the joy ride |
Skernivitz, Thomas. 2018. Superintendent. January. 17(1): p. Cover, 16-19. |
|
294707 |
| Out of the rough? | McMullen, Cary. 2018. The Ledger. January 21. p. [1-3]. |
|
296911 |