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| DOI: | 10.1017/aae.2023.7 |
| Web URL(s): | https://www.cambridge.org/core/journals/journal-of-agricultural-and-applied-economics/article/behavioral-approach-to-identify-barriers-to-adoption-of-new-technology-a-case-study-of-lowinput-turfgrasses/0C7D3A13047EA43438CD47A2165EA585 Last checked: 07/23/2024 Access conditions: Item is within a limited-access website https://www.cambridge.org/core/services/aop-cambridge-core/content/view/0C7D3A13047EA43438CD47A2165EA585/S107407082300007Xa.pdf/a-behavioral-approach-to-identify-barriers-to-adoption-of-new-technology-a-case-study-of-low-input-turfgrasses.pdf Last checked: 07/23/2024 Requires: PDF Reader Access conditions: Item is within a limited-access website |
| Publication Type: | Refereed |
| Author(s): | Yue, Chengyan; Lai, Yufeng; Watkins, Eric; Patton, Aaron; Braun, Ross |
| Author Affiliation: | Yue: Department of Applied Economics and Department of Horticultural Science, University of Minnesota, St. Pault, MN; Lai: Department of Applied Economics, University of Minnesota, St. Paul, MN; Watkins: Department of Horticultural Science, University of Minnesota, St. Paul, MN; Patton: Department of Horticulture & Landscape Architecture, Purdue University, West Lafayette, IN; Braun: Department of Horticulture and Natural Resources, Kansas State University, Manhattan, KS |
| Title: | A behavioral approach to identify barriers to adoption of new technology: A case study of low-input turfgrasses |
| Source: | Journal of Agricultural and Applied Economics. Vol. 55, No. 1, February 2023, p. 72-99. |
| Publishing Information: | [United States]: Southern Agricultural Economics Association |
| # of Pages: | 28 |
| Keywords: | Author-Supplied Keywords: Adoption of technology; Behavioral economics; Present bias; Prospect theory |
| Abstract/Contents: | "Adopting eco-friendly technologies, such as converting lawns to alternative low-input grass species, can reduce household expenditures and mitigate negative environmental impacts at the same time. However, the rate of adoption of these technologies has not been as high as expected. This study develops a behavioral framework to identify barriers to new technology adoption by incorporating both prospect theory and present bias. We apply the framework in a choice experiment to investigate the relative importance of several factors that shape decisions associated with adoption of low-input turfgrass. We find that loss aversion plays a significant role. Though consumers exhibit present bias, long-term benefits still matter to them. Insights from the behavior model suggest that marketing and government programs that promote cost benefit-efficient technologies should focus on eliminating or reducing potential losses caused by product failure." |
| Language: | English |
| References: | 54 |
| Note: | Tables Graphs |
| ASA/CSSA/SSSA Citation (Crop Science-like – may be incomplete): | Yue, C., Y. Lai, E. Watkins, A. Patton, and R. Braun. 2023. A behavioral approach to identify barriers to adoption of new technology: A case study of low-input turfgrasses. Journal of Agricultural and Applied Economics. 55(1):p. 72-99. |
| Fastlink to access this record outside TGIF: | http://tic.msu.edu/tgif/flink/RECNO/338877 |
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| DOI: 10.1017/aae.2023.7 | |
| Web URL(s) : | https://www.cambridge.org/core/journals/journal-of-agricultural-and-applied-economics/article/behavioral-approach-to-identify-barriers-to-adoption-of-new-technology-a-case-study-of-lowinput-turfgrasses/0C7D3A13047EA43438CD47A2165EA585 Last checked: 07/23/2024 Access conditions: Item is within a limited-access website https://www.cambridge.org/core/services/aop-cambridge-core/content/view/0C7D3A13047EA43438CD47A2165EA585/S107407082300007Xa.pdf/a-behavioral-approach-to-identify-barriers-to-adoption-of-new-technology-a-case-study-of-low-input-turfgrasses.pdf Last checked: 07/23/2024 Requires: PDF Reader Access conditions: Item is within a limited-access website |
| MSU catalog number: | b7107450 b2855617 |
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