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| Web URL(s): | http://archive.lib.msu.edu/tic/gcnew/article/2005feb22.pdf
Last checked: 12/08/2014
Requires: PDF Reader |
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| Publication Type:
| Trade |
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| Author(s): | Brennan, Jack |
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| Author Affiliation: | Founder, Paladin Golf Marketing, Plant City, Florida |
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| Title: | Using a market analysis |
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| Column Name: | Marketing your course
Other records with the "Marketing your course" Column
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| Source: | Golf Course News. Vol. 17, No. 2, February 2005, p. 22. |
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| Publishing Information: | Cleveland, OH: G.I.E. Media, Inc. |
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| # of Pages: | 1 |
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| Keywords: | TIC Keywords: Marketing tools; Golf demand; Comparisons; Problem-solving; Decision-making; Planning; Golfer expectations; Perceptions
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| Abstract/Contents: | Discusses the importance of marketing one's golf course to distinguish it from the competitors. Describes possible outcomes of distinguisihing one's course from the competitors. Contrasts a good course experience and a superior course experience. Describes the SWOT analysis in the marketing plan. Discusses the importance of creating a SWOT analysis. Gives detailed information on how to create a SWOT analysis. Describes the SWOT analysis as a decision-making process that is used to meet golfers expectations. |
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| Language: | English |
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| References: | 0 |
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| See Also: | Other items relating to: Golfer expectation management |
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| Note: | Pictures, color |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Brennan, J. 2005. Using a market analysis. Golf Course News. 17(2):p. 22. |
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| Web URL(s):
http://archive.lib.msu.edu/tic/gcnew/article/2005feb22.pdf
Last checked: 12/08/2014
Requires: PDF Reader |
| 
MSU catalog number: Uncataloged - Ask at TIC |
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