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| Web URL(s): | https://archive.lib.msu.edu/tic/grnma/article/2005feb30.pdf
Last checked: 09/29/2008
Requires: PDF Reader |
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| Access Restriction: | Certain MSU-hosted archive URLs may be restricted to legacy database members. |
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| Publication Type:
| Professional |
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| Author(s): | Covello, Vincent T. |
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| Author Affiliation: | Founder and Director, Centre for Risk Communication, New York City, New York |
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| Title: | Risk communication: What is it and how do you manage it? |
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| Article Series: | Risk communication |
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| Source: | GreenMaster. Vol. 40, No. 1, February 2005, p. 30-31. |
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| Publishing Information: | Richmond Hill, Ontario: Kenilworth Publishing Inc. |
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| # of Pages: | 2 |
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| Keywords: | TIC Keywords: Communications; Public relations; Golf course superintendents; Risk; Perceptions
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| Abstract/Contents: | Describes how superintendents can "respond effectively to an accident or a crisis." Lists goals of risk communication, such as knowledge and understanding; trust and credibility; and cooperation, constructive dialogue, and informed decision-making. Stresses that "communication is key...effective risk communication is a key responsibility of any superintendent." Discusses how to balance perception and reality, and how for the public, "risk = hazard + outrage." Details how superintendents and other risk communicators should "(1) overcome the barriers that stress creates; (2) deliver accurate messages; and (3) achieve effective communication." Explains that "risk messages are typically judged not only by their content but by the trustworthiness of the source of information." Concludes that "a sound grasp of risk communication can go a long way towards helping you surmount the situation and emerge as its master." |
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| Language: | English |
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| References: | 0 |
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| See Also: | See also Part Two "Risk communication" GreenMaster, 40(2) April 2005, p. 34-36 R=104298 R=104298 |
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| Note: | Pictures, color |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Covello, V. T. 2005. Risk communication: What is it and how do you manage it?. GreenMaster. 40(1):p. 30-31. |
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| Web URL(s):
https://archive.lib.msu.edu/tic/grnma/article/2005feb30.pdf
Last checked: 09/29/2008
Requires: PDF Reader |
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MSU catalog number: Sb 433 .A1 G65 |
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