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| Web URL(s): | https://archive.lib.msu.edu/tic/grnma/article/2005apr34.pdf
Last checked: 09/29/2008
Requires: PDF Reader |
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| Access Restriction: | Certain MSU-hosted archive URLs may be restricted to legacy database members. |
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| Publication Type:
| Professional |
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| Author(s): | Covello, Vincent T. |
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| Author Affiliation: | Founder and Director, Centre for Risk Communication, New York City, New York |
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| Title: | Risk communication |
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| Article Series: | Risk communication |
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| Source: | GreenMaster. Vol. 40, No. 2, April 2005, p. 34-36. |
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| Publishing Information: | Richmond Hill, Ontario: Kenilworth Publishing Inc. |
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| # of Pages: | 3 |
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| Keywords: | TIC Keywords: Risk; Communications; Safety; Health; Risk assessment
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| Abstract/Contents: | Details the process of developing a message map for risk communication. Defines a message map as "a roadmap for displaying detailed, organized responses to anticipated questions or concerns." States that "developing and using message maps achieves several important risk-communicating goals by: 1) identifying stakeholders early on in the communication process; 2) anticipating stakeholder questions and concerns before they are raised; 3) developing key messages and supporting information within a clear, concise and accessible framework; 4) ensuring the organization has a central repository of accurate, timely and consistent messages; and 5) encouraging the organization to speak with one voice." Lists seven steps involved in creating a message map. Also lists possible stakeholders in an environmental health crisis, including victims; victims families; directly affected individuals; local, provincial, and national public-health personnel; law-enforcement personnel; government agencies; media; health agency employees; scientific community; and the general public. Concludes that "message maps are a viable tool for risk communications. They ensure risk information has the optimum chance of being heard, understood and remembered. More importantly, they encourage agencies and organizations to develop a consistent set of messages and speak with one voice." |
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| Language: | English |
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| References: | 0 |
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| See Also: | See also Part One: "Risk communication: What is it and how do you manage it?", Green Master, 40(1) February 2005, p. 30-31 R=103376 R=103376 |
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| Note: | Includes sidebar, "A press conference to-do list", p. 36
Pictures, color
Tables |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Covello, V. T. 2005. Risk communication. GreenMaster. 40(2):p. 34-36. |
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| Web URL(s):
https://archive.lib.msu.edu/tic/grnma/article/2005apr34.pdf
Last checked: 09/29/2008
Requires: PDF Reader |
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MSU catalog number: SB 433 .A1 G65 |
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