Full TGIF Record # 108541
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Web URL(s):http://grassland.unl.edu/documents/fall05.pdf
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Publication Type:
Author(s):Todd, Kim
Author Affiliation:Department of Agronomy and Horticulture, University of Nebraska-Lincoln
Title:The grass is always greener: Consumer preferences for ornamental grasses
Source:Center for Grassland Studies [Newsletter]. Vol. 11, No. 4, Fall 2005, p. 3-4.
# of Pages:2
Publishing Information:Lincoln, NE: University of Nebraska-Lincoln, Institute of Agriculture and Natural Resources
Keywords:TIC Keywords: Ornamental grasses; Environmental stewardship; Landscaping; Nurseries; Trends
Abstract/Contents:Discusses consumer preferences for ornamental grass, suggesting that "landscape consumers are making their choices in an environment with instant global access to information, infomercials, and the products themselves." Explains that "identifying consumer preferences for particular characteristics of ornamental grasses may help promote their use." Profiles a "multi-faceted consumer preference study" at the University of Nebraska - Lincoln (UNL). States that "goals of the project include identifying for breeders and suppliers specific characteristics preferred by consumers, and developing more effective education strategies promoting the purchase and appropriate uses of ornamental grasses."
Note:Pictures, b/w
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Todd, K. 2005. The grass is always greener: Consumer preferences for ornamental grasses. Center for Grassland Studies [Newsletter]. 11(4):p. 3-4.
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    Last checked: 09/07/2016
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    Notes: Item is within a single large file
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MSU catalog number: QH 104.5 .G73 C46
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