Full TGIF Record # 110325
Item 1 of 1
Publication Type:
i
Refereed
Author(s):Behe, B.; Hardy, J.; Barton, S.; Brooker, J.; Fernandez, T.; Hall, C.; Hicks, J.; Hinson, R.; Knight, P.; McNiel, R.; Page, T.; Rowe, B.; Safley, C.; Schutzki, R.
Author Affiliation:Behe, Hardy, Fernandez, Hicks, Rowe, and Schutzki: Department of Horticulture; Page: Department of Marketing and Supply Chain Management, Michigan State University, East Lansing, MI; Barton: Department of Plant and Soil Sciences, University of Delaware, Newark, DE; Brooker and Hall: Department of Agricultural Economics, University of Tennessee, Knoxville, TN; Hinson: Department of Agricultural Economics and Agribusiness, Louisiana State University, Baton Rouge, LA; Knight: Coastal Research and Extension Center, Mississippi State University, Poplarville, MS; McNiel: Department of Horticulture, University of Kentucky, Lexington, KY; Safley: Department of Agricultural and Resource Economics, North Carolina State University, Raleigh, NC
Title:Landscape plant material, size, and design sophistication increase perceived home value
Source:Journal of Environmental Horticulture. Vol. 23, No. 3, September 2005, p. 127-133.
Publishing Information:Washington, DC: Horticultural Research Institute
# of Pages:7
Keywords:TIC Keywords: Landscape; Landscape design; Marketing tools; Property values; Customer relations
Abstract/Contents:"Little consumer research is available to help landscape design and installation businesses develop service marketing strategies. We investigated the effect of three components of a landscape design on the perceived value of a home. This information would be useful in marketing lawn and landscape services to prospective clients. Our objective was to provide a consumer perspective on the value of the components in a 'good' landscape and determine which attributes of a landscape consumers valued most. Using conjoint design, 1323 volunteer participants in seven states viewed 16 photographs that depicted the front of a landscaped residence. Landscapes were constructed using various levels of three attributes: plant material type, design sophistication, and plant size. Results showed that the relative importance increased from plant material type to plant size to design sophistication. Across all seven markets, study participants perceived that home value increased from 5% to 11% for homes with a good landscape."
Language:English
References:34
Note:Pictures, b/w
Tables
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Behe, B., J. Hardy, S. Barton, J. Brooker, T. Fernandez, C. Hall, et al. 2005. Landscape plant material, size, and design sophistication increase perceived home value. J. Environ. Hortic. 23(3):p. 127-133.
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