Full TGIF Record # 115347
Item 1 of 1
Publication Type:
i
Trade
Author(s):Klein, Bradley S.
Author Affiliation:Editor-At-Large, Golfweek's Supernews
Title:Changing times: Shifts in consumer behavior send membership rolls at private clubs spiralling
Section:Focus on: State of the industry
Other records with the "Focus on: State of the industry" Section
Source:Golfweek's SuperNEWS. Vol. 8, No. 5, March 24 2006, p. 24-26.
Publishing Information:Orlando, FL: Turnstile Publishing Company
# of Pages:3
Keywords:TIC Keywords: Golf course industry; Golf industry trends; Private golf courses; Demographics; Property values; Membership relations; Golf course management; Futures; Golf demand; Costs
Abstract/Contents:Discusses membership trends at private golf facilities. States that "keeping members and attracting new ones are daily challenges that mean turning upside down the stereotype of a staid, stuffy club." Reports that "according to the National Golf Foundation, there are [as of 2006] fewer private clubs in the United States than in 1931 - even though the total number of all golf facilities has more than tripled in the past three-quarters of a century. During that period, the market share of the private club has plummeted from the 1931 high of 78 percent to a low of 27 percent in 2004." Cites "upscale daily fee [clubs] that have mimicked the luxury of private clubs" and "changes in the tax codes [that] have reduced the deductibility of entertainment-related club expenses. But most of all, the shift in club fortunes that can be attributed to sweeping changes in cosumer behavior underscored by decreased leisure time, less disposable income and an increased emphasis on family-oriented recreational activities not traditionally offered by private clubs." Mentions that "in response to dwindling memberships, many facilities, particularly at the lower or entry levels, began discounting entry fees." Concludes that "the best clubs...are making a commitment to 'master-planned' changes, rather than piecemeal fixes."
Language:English
References:0
Note:Pictures, color
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Klein, B. S. 2006. Changing times: Shifts in consumer behavior send membership rolls at private clubs spiralling. Golfweek's SuperNEWS. 8(5):p. 24-26.
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MSU catalog number: SB 433 .G65
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