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Publication Type:
| Trade |
Author(s): | Rossi, Frank S. |
Author Affiliation: | Contibuting Editor, Golfweek's SuperNEWS, and Associate Professor of Turfgrass Science, Cornell University, Ithaca, New York |
Title: | Environmental movement needs a leader |
Section: | Research on: Golf & the environment Other records with the "Research on: Golf & the environment" Section
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Source: | Golfweek's SuperNEWS. Vol. 7, No. 19, October 28 2005, p. 14. |
Publishing Information: | Orlando, FL: Turnstile Publishing Company |
# of Pages: | 1 |
Keywords: | TIC Keywords: Environmental stewardship; Golf industry; Golf courses in the environment; Environmental responsibility
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Abstract/Contents: | Discusses environmental responsibility in the golf maintenance industry. Suggests that "an environmental movement in golf needs two things to be successful: demand from customers and an industry leader to set the standards." Compares the environmental movement in golf to the demand for healthier fast food. Mentions McDonald's healthier fast food options, including fresh apple slices. States that "McDonald's instantly became the [United States'] largest buyer of apples...McDonald's has the power to effect sweeping changes [in the apple-growing] industry." States that "although many golfers seem to be interested in little more than perfect conditions, some are drawn to the game because of the natural beauty that comes with being outdoors...The industry potentially could grow the game by trying to attract others interested in taking up another outdoor activity. To capitalize on this market, the golf industry needs a 'McDonald's' to demand a certain level of standards." Concludes that "while the industry seeks new players, it can work to change the perceptions of its core market as well." |
Language: | English |
References: | 0 |
Note: | Pictures, color |
| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete): Rossi, F. S. 2005. Environmental movement needs a leader. Golfweek's SuperNEWS. 7(19):p. 14. |
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| MSU catalog number: SB 433 .G65 |
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