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| Publication Type:
| Proceedings |
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| Author(s): | Opitz, Eva M.;
Dziegielewski, Ben |
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| Author Affiliation: | Opitz: Planning and Management Consultants, Limited, Carbondale, Illinois; Dziegielewski: Department of Geography, Southern Illinois University |
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| Title: | Consumer response to drought: The impact of public education campaigns |
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| Section: | Green track: Agriculture and drought management: Session G-3: Drought response policy and management
Other records with the "Green track: Agriculture and drought management: Session G-3: Drought response policy and management" Section
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| Meeting Info.: | Phoenix, AZ: August 12-16, 1990 |
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| Source: | CONSERV 90: Proceedings of the National Conference and Exposition Offering Water Supply Solutions for the 1990s. 1990, p. 731-735. |
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| Publishing Information: | [Dublin, Ohio]: National Water Well Association |
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| # of Pages: | 5 |
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| Keywords: | TIC Keywords: Education; Public relations; Behavior; Drought; Water conservation; Marketing tools; Questionnaire surveys
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| Abstract/Contents: | Discusses "research on factors which govern the consumer adoption of water conservation and identifies the practical approaches to encourage conservation behavior." Details principles from previous research, stating that "changing the water-use behavior of consumers and installing water-saving devices are the only two practical alternatives for achieving reduction in water use." Describes the 1988 Summer Drought Media Campaign, which included "production and airing of numerous television and radio advertising spots"; "newspaper slicks"; and "distribution of 400,000 restaurant 'tent' cards." Reports that "the attitudes found to be most strongly related to the practice of conservation were...belief in the fairness of conservation efforts"; "belief in the efficacy of voluntary water conservation"; "belief in the severity of drought"; and "belief in the credibility of the need to conserve." Concludes that "the survey results indicate that the Summer 1988 Drought Media Campaign was successful in meeting its goals...[and] suggest that public information and education campaigns should not only address the socioeconomic and demographic characteristics of their target audience but also address the knowledge, attitudes, and beliefs of their target population." |
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| Language: | English |
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| References: | 3 |
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| Note: | Tables |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Opitz, E. M., and B. Dziegielewski. 1990. Consumer response to drought: The impact of public education campaigns. p. 731-735. In CONSERV 90: Proceedings of the National Conference and Exposition Offering Water Supply Solutions for the 1990s. Phoenix, AZ: August 12-16, 1990. [Dublin, Ohio]: National Water Well Association. |
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MSU catalog number: TD 388 .A1 C67 1990 |
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