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Publication Type:
| Trade |
Author(s): | Wilson, Randy |
Author Affiliation: | Columnist, Golfweek's SuperNEWS |
Title: | How to deal with the media |
Column Name: | Break room Other records with the "Break room" Column
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Source: | Golfweek's SuperNEWS. Vol. 8, No. 20, November 10 2006, p. 16. |
Publishing Information: | Orlando, FL: Turnstile Publishing Company |
# of Pages: | 1 |
Keywords: | TIC Keywords: Media relations; Golf course superintendents; Public relations; Stereotypes; Television; Golf courses in the environment
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Abstract/Contents: | Suggests that "golf course superintendents should develop the ability to work with the news media and appear articulate on camera while delivering sound, positive information." States that "a GCSAA [Golf Course Superintendents Association of America] seminar on media relations can help superintendents learn how to handle...situations" such as pesticide runoff, water shortages or wildlife kills. Provides potential solutions for superintendents on what to do "when a crisis situation attracts the local news media," including to be prepared, tell the truth, and rehearse the positive statistics concerning the issue at hand. Also mentions that "nothing is 'off the record' with investigative TV reporters." |
Language: | English |
References: | 0 |
Note: | Pictures, color |
| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete): Wilson, R. 2006. How to deal with the media. Golfweek's SuperNEWS. 8(20):p. 16. |
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| MSU catalog number: SB 433 .G65 |
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