Full TGIF Record # 118956
Item 1 of 1
Publication Type:
i
Trade
Author(s):Wilson, Randy
Author Affiliation:Columnist, Golfweek's SuperNEWS
Title:How to deal with the media
Column Name:Break room
Other records with the "Break room" Column
Source:Golfweek's SuperNEWS. Vol. 8, No. 20, November 10 2006, p. 16.
Publishing Information:Orlando, FL: Turnstile Publishing Company
# of Pages:1
Keywords:TIC Keywords: Media relations; Golf course superintendents; Public relations; Stereotypes; Television; Golf courses in the environment
Abstract/Contents:Suggests that "golf course superintendents should develop the ability to work with the news media and appear articulate on camera while delivering sound, positive information." States that "a GCSAA [Golf Course Superintendents Association of America] seminar on media relations can help superintendents learn how to handle...situations" such as pesticide runoff, water shortages or wildlife kills. Provides potential solutions for superintendents on what to do "when a crisis situation attracts the local news media," including to be prepared, tell the truth, and rehearse the positive statistics concerning the issue at hand. Also mentions that "nothing is 'off the record' with investigative TV reporters."
Language:English
References:0
Note:Pictures, color
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Wilson, R. 2006. How to deal with the media. Golfweek's SuperNEWS. 8(20):p. 16.
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MSU catalog number: SB 433 .G65
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