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| Publication Type:
| Trade |
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| Content Type: | Editorial |
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| Author(s): | Anonymous |
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| Title: | Think before discounting |
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| Section: | Our opinion
Other records with the "Our opinion" Section
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| Source: | Golfweek's SuperNEWS. Vol. 8, No. 21, November 24 2006, p. 28. |
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| Publishing Information: | Orlando, FL: Turnstile Publishing Company |
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| # of Pages: | 1 |
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| Keywords: | TIC Keywords: Costs; Membership relations; Purchasing
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| Abstract/Contents: | Briefly discusses the research project conducted by two business professors at Stanford University that "debunks...a loyalty program that was in place at an undisclosed San Diego-area golf course. Suggests that "any gains made by attracting infrequent golfers were not enough to offset losses caused by providing free goods and services to those who played more often." Supports the idea that "there are other ways to communicate that message [that golfers are appreciated] to them other than to discount your product." |
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| Language: | English |
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| References: | 0 |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Anonymous. 2006. Think before discounting. Golfweek's SuperNEWS. 8(21):p. 28. |
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| If there are problems with this record, send us feedback about record 119288. |
| Choices for finding the above item: |
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| 
MSU catalog number: SB 433 .G65 |
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