Full TGIF Record # 119558
Item 1 of 1
Publication Type:
i
Trade
Author(s):Bailey, Mike
Author Affiliation:Senior Writer, Golfweek's SuperNEWS
Title:Show memo threatens Test Drive
Section:Business report
Other records with the "Business report" Section
Source:Golfweek's SuperNEWS. Vol. 7, No. 15, August 26 2005, p. 9-10.
Publishing Information:Orlando, FL: Turnstile Publishing Company
# of Pages:2
Keywords:TIC Keywords: Turfgrass industry; GCSAA; Conferences
Abstract/Contents:Describes a memo written by principal stakeholders in the Golf Industry Show (GIS) stating that "events not sanctioned by show management are off limits to exhibitors." States that "any exhibitor who participated in an unapproved event [including SuperNEWS' turf equipment demo day, Test Drive] would be barred from the show floor." Explains that "after the [2005] Golf Industry Show, [SuperNEWS publisher Dale] Gardner met with GCSAA [Golf Course Superintendents Association of America] officials...in an effort to gain official support for Test Drive...the offer was refused." Concludes that "the heart of the matter...is that [SuperNEWS competes] with the association's magazine, Golf Course Management, for ad dollars, and a successful Test Drive event would mean more ad dollars for SuperNEWS."
Language:English
References:0
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Bailey, M. 2005. Show memo threatens Test Drive. Golfweek's SuperNEWS. 7(15):p. 9-10.
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