Full TGIF Record # 123126
Item 1 of 1
Publication Type:
i
Trade
Content Type:Editorial
Author(s):Koppenhaver, James
Author Affiliation:Business Columnist, Golfweek's SuperNEWS, and President, Pellucid Corporation, Chicago, Illinois
Title:Trade shows: Evolution of the species: Is it possible the market is suggesting two days of trade show and educational sessions and two days of consumer show?: Or, perhaps simply two days is enough?
Column Name:Dollar spot
Other records with the "Dollar spot" Column
Source:Golfweek's SuperNEWS. Vol. 9, No. 2, February 2 2007, p. 25.
Publishing Information:Orlando, FL: Turnstile Publishing Company
# of Pages:1
Keywords:TIC Keywords: Conferences; Golf industry; Education
Abstract/Contents:Discusses golf industry trade shows. Mentions the evolution of trades shows and educational conferences, stating that "there are fewer shows as the GIS [Golf Industry Show] completes its multiphase consolidation that...includes that National Golf Course Owners Association [NCGOA], Club Managers Association of America [CMAA], Golf Course Builders Association [GCBA] and the American Socitey of Golf Course Architects [ASGCA] ." Also mentions the Professional Golfers' Association (PGA) Merchandise Show, "a place for the [golf professionals] to gather and check out the new gear and apparel and enhance their businesss acumen." Suggests that "the Golf Industry Show is evolving into the primary golf facility business event," stating that "research data shows that only about 18 percent of retail sales of golf equipment take place in the pro show." Concludes that "the true purpose of any trade show and education conference is to provide a range of experiences and information for all attendees...Competitive advantage is found in making smarter choices on who to listen to, what to buy and how to conduct [a] business."
Language:English
References:0
Note:Pictures, color
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Koppenhaver, J. 2007. Trade shows: Evolution of the species: Is it possible the market is suggesting two days of trade show and educational sessions and two days of consumer show?: Or, perhaps simply two days is enough?. Golfweek's SuperNEWS. 9(2):p. 25.
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