Full TGIF Record # 128628
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Web URL(s):https://archive.lib.msu.edu/tic/grnma/article/2007aug21.pdf
    Last checked: 09/29/2008
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Publication Type:
i
Professional
Content Type:Editorial
Author(s):Cousineau, Ken
Author Affiliation:Executive Director, Canadian Golf Superintendents Association
Title:'Play golf' for golf's sake
Column Name:Executive director's viewpoint
Other records with the "Executive director's viewpoint" Column
Source:GreenMaster. Vol. 42, No. 4, August 2007, p. 21.
Publishing Information:Richmond Hill, Ontario: Kenilworth Publishing Inc.
# of Pages:1
Keywords:TIC Keywords: Canadian Golf Superintendents Association; Golf industry trends; Golfers; Golf demand; Marketing tools
Abstract/Contents:Profiles the Play Golf (PG) program, "an initiative focused on increasing the number of golfers in Canada and the total number of rounds played annually" that was established in 2006. States that "the PG brand is...generally recognized and its operational requirements have been well thought out and are being implemented in a co-ordinated manner." Discusses an industry card program which "will hopefully generate revenues for the Grow the Game Fund, which is a united fundraising effort created by Canada's National Allied Golf Associations (NAGA) to raise money to support the PG initiative." Explains that "with the Promo Round Fee Program, individuals that receive a free round of golf will be asked to make a donation to the Grow the Game Foundation for each round played."
Language:English
References:0
Note:Pictures, color
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Cousineau, K. 2007. 'Play golf' for golf's sake. GreenMaster. 42(4):p. 21.
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https://archive.lib.msu.edu/tic/grnma/article/2007aug21.pdf
    Last checked: 09/29/2008
    Requires: PDF Reader
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MSU catalog number: b2198865a
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