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| Web URL(s): | https://gsrpdf.lib.msu.edu/?file=/2000s/2008/080507.pdf
Last checked: 01/26/2017
Requires: PDF Reader |
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| Publication Type:
| Professional |
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| Author(s): | Oatis, David A. |
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| Author Affiliation: | Director, Northeast Region, United States Golf Association Green Section |
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| Title: | How to win friends and influence enemies!: Customer service in the Northeast Region |
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| Source: | USGA Green Section Record. Vol. 46, No. 3, May/June 2008, p. 7-9. |
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| Publishing Information: | Far Hills, NJ: United States Golf Association, Green Section |
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| # of Pages: | 3 |
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| Keywords: | TIC Keywords: Customer relations; Golfer satisfaction; Golf courses in the environment; Golfer perceptions; Landscaping; Special events; Membership relations; Pin placement; Golf course accessories; Golf course safety
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| Abstract/Contents: | Discusses customer service in the northeastern United States. States that "doing the little things well in order to make the golfing experience unique and more pleasurable can have a big impact on how a course is perceived. This extra effort ultimately translates to a significant difference in the bottom line of a facility." Profiles various golf course superintendents and their methods of adding something "extra special" to their golf courses, including Al Fierst, superintendent at Oak Park Country Club in Illinois, stating that "he procured pink flags and painted tee markers and hole liners pink for the theme of [Oak Park's] ladies' guest day, which happened to be 'pretty in pink.'" Mentions that "golf course accessories say a lot about a course and its management." |
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| Language: | English |
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| References: | 0 |
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| Note: | Pictures, color |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Oatis, D. A. 2008. How to win friends and influence enemies!: Customer service in the Northeast Region. USGA Green Sec. Rec. 46(3):p. 7-9. |
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| Web URL(s):
https://gsrpdf.lib.msu.edu/?file=/2000s/2008/080507.pdf
Last checked: 01/26/2017
Requires: PDF Reader |
| 
MSU catalog number: b2200469a |
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