Full TGIF Record # 138065
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Web URL(s):http://www.ngcoa.org/pageview.asp?doc=1756
    Last checked: 04/01/2016
http://www.golfbusiness.com/article.aspx?id=880
    Last checked: 08/12/2010
    Access conditions: Item is within a limited-access website
Publication Type:
i
Professional
Author(s):Bouts, Trent
Author Affiliation:Freelance Writer, North Carolina
Title:Sense and sensibility: Water and environmental issues aside, one of the biggest hurdles for course operators is predicting and meeting customers' expectations
Source:Golf Business [NGCOA]. Vol. 13, No. 9, September 2007, p. 46-50, 52-53.
Publishing Information:Mt. Pleasant, SC: National Golf Course Owners Association
# of Pages:7
Keywords:TIC Keywords: Golfer expectations; Golfer satisfaction; Golfer perceptions; Membership relations; Playability; Golf greens; Golf green speed; Questionnaire surveys; Putting quality; Aesthetic values
Abstract/Contents:Discusses golfer expectations, highlighting the experiences of several golf course superintendents. States that "from 10 factors most likely to determine their enjoyment of a round, those golfers, the game's busiest and best customers, ranked the state of greens and bunkers No. 1. Who they play was third. Meanwhile, shooting a good score dawdled in, tied for seventh." Suggests that "the conditions out on the golf course dictate...mindset...consider that No. 2 on the Golf Digest survey was 'well-maintained fairways and tees.'"
Language:English
References:0
Note:Includes sidebar, "The power of words (of mouth)", p. 49
Pictures, color
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Bouts, T. 2007. Sense and sensibility: Water and environmental issues aside, one of the biggest hurdles for course operators is predicting and meeting customers' expectations. Golf Bus. 13(9):p. 46-50, 52-53.
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Web URL(s):
http://www.ngcoa.org/pageview.asp?doc=1756
    Last checked: 04/01/2016
http://www.golfbusiness.com/article.aspx?id=880
    Last checked: 08/12/2010
    Access conditions: Item is within a limited-access website
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