Full TGIF Record # 140944
Item 1 of 1
Publication Type:
Author(s):Stone, Amy K.; Chatfield, James A.
Author Affiliation:Stone: Ohio State University Extension, Lucas County; Chatfield: Ohio State University Extension Center at Wooster, Horticulture and Crop Science
Title:Ohio State University Extension 2004 Buckeye Yard & Garden Line evaluation survey
Source:Ornamental Plants: Annual Reports and Research Reviews2004. 2005, p. 22-26.
# of Pages:5
Publishing Information:Wooster, Ohio: Ohio Agricultural Research and Development Center
Keywords:TIC Keywords: Organizations; Questionnaire surveys; Customer relations; Career growth; Professional development; Business management
Abstract/Contents:"A total of 182 respondents completed and returned the 2004 Buckeye Yard & Garden Line (BYGL) Survey. From their subscriptions, information from BYGL is then further disseminated to more than 845,000 additional persons through radio programs, newspaper columns and articles, Master Gardener vlunteers, students, and other green-industry employees. Typical comments from respondents included: 'I have learned so much.' 'A must read upon arrival.' 'BYGL makes me look smart.' 'Very informative and timely; very useful. I look forward to every issue.' Some 91% of the survey respondents agreed that BYGL was useful to their job and business. For the individuals who responded to the survey, BYGL has had and estimated economic impact of more than $250,000. This is a significant under-representation of the economic impact, since no attempt was made to translate the reported impact to the overall BYGL audience."
Note:"January 2005"
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Stone, A. K., and J. A. Chatfield. 2005. Ohio State University Extension 2004 Buckeye Yard & Garden Line evaluation survey. Ornamental Plants: Ann. Rep. Res. Rev. p. 22-26.
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