Full TGIF Record # 148779
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Web URL(s):http://www.turf.uconn.edu/pdf/research/reports/2008.pdf#page=109
    Last checked: 06/08/2009
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Publication Type:
Content Type:Abstract or Summary only
Author(s):Kaminski, J. E.; Patton, A.
Author Affiliation:Department of Plant Science and Landscape Architecture, University of Connecticut, Storrs, Connecticut
Title:Tracking the impact of your web-based content
Section:Scientific publications (abstracts & citations)
Other records with the "Scientific publications (abstracts & citations)" Section
Source:2008 Turfgrass Research Report [Connecticut]. 2009, p. 106.
# of Pages:1
Publishing Information:Storrs, CT: Department of Plant Science, University of Connecticut
Keywords:TIC Keywords: Information resources; Online services; Technology; Web sites
Trade Names:Google Analytics
Abstract/Contents:"Web-based content delivery is becoming increasingly popular due to the speed at which information can be relayed as well as the goal to reduce printed materials. Program impact was traditionally assessed by number of publications sold or requested, whereas tracking web impact is more difficult. Free website tracking software such as Google™ Analytics, however, offers a simple method to determine impact. Two turfgrass program websites (www.turf.uconn.edu and http://turf.uark.edu) were created in 2007 and began to track information using GoogleTM Analytics. An average 20,000 pages were viewed on each website between launching in the spring and the end of the 2007 calendar year. Pages were viewed by people in 58 countries and territories. Direct traffic accounted for 44% of the visits, while referring websites and search engines accounted for 25% and 31% respectively. Cost savings were document by the 233 downloads of the 2006 University of Connecticut Turfgrass Annual Research Report, which was previously printed for $4.00 per copy and distributed free of charge. Google™ Analytic can automatically develop customized extension and impact reports on a variety of information."
Note:This item is an abstract only!
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Kaminski, J. E., and A. Patton. 2009. Tracking the impact of your web-based content. 2008 Turfgrass Res. Rep. [CT]. p. 106.
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    Last checked: 06/08/2009
    Requires: PDF Reader
    Notes: Item is within a single large file
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MSU catalog number: b5428823
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