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| Web URL(s): | http://hriresearch.theknowledgecenter.com/Publications/dl.cfm?mfid=10136&CFID=58481844&CFTOKEN=c693cd5fdddc136e-1DDF491E-C3F6-A66E-4CC5A797270231A1
Last checked: 11/30/2016
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| Publication Type:
| Refereed |
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| Author(s): | Adrian, John L.;
Lokey, Charles M.;
Dickens, Ray |
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| Author Affiliation: | Adrian: Professor; Lokey: Former Graduate Student Research Assistant, Department of Agricultural Economics and Rural Sociology, Dickens: Professor, Department of Agronomy and Soils, Alabama Agricultural Experiment Station, Auburn University, Alabama |
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| Title: | Sod marketing at the consumer level |
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| Source: | Journal of Environmental Horticulture. Vol. 4, No. 1, March 1986, p. 4-8. |
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| Publishing Information: | Washington, DC: Horticultural Research Institute |
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| # of Pages: | 5 |
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| Keywords: | TIC Keywords: Purchasing; Sod farms; Sod industry; Sod industry trends; Sod producers
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| Abstract/Contents: | "Demand and consumption relationships for sod at the consumer level of the market were estimated. The price of sod, lot size and property value had significant impact on sod purchases. Consumers were responsive to sod price changes with a 1% change in price resulting in a 1.83% change in quantity demanded, other factors being held constant at mean levels. An evaluation of data for purchasers and nonpurchasers of sod indicated that income, house age, interest in landscaping and occupation had significant impact on purchases. Income elasticities for households having an annual income in excess of $31,000 were found to be elastic; that is, these households respond to income increases with larger purchases of sod. The market participation (entry-exit) phenomenon was credited with at least 70% of the total market adjustment by purchasers. These relationships emphasize the need for careful examination of advertising and pricing efforts of sod producing and marketing fmns and also the potential growth of the industry as incomes and the general standard of Iiving increase." |
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| Language: | English |
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| References: | 6 |
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| Note: | Tables
Graphs |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Adrian, J. L., C. M. Lokey, and R. Dickens. 1986. Sod marketing at the consumer level. J. Environ. Hortic. 4(1):p. 4-8. |
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| Web URL(s):
http://hriresearch.theknowledgecenter.com/Publications/dl.cfm?mfid=10136&CFID=58481844&CFTOKEN=c693cd5fdddc136e-1DDF491E-C3F6-A66E-4CC5A797270231A1
Last checked: 11/30/2016
Requires: PDF Reader
Access conditions: Item is within a limited-access website |
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MSU catalog number: b2834574a |
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