Full TGIF Record # 171780
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Web URL(s):http://archive.lib.msu.edu/tic/updat/article/2008nov17.pdf
    Last checked: 12/23/2010
    Requires: PDF Reader
Publication Type:
i
Newsletter
Author(s):Castenschiold, Fred
Author Affiliation:Sales representative, Storr Tractor Co., Somerville, NJ and Vice President, SFMANJ
Title:A man and his mower
Source:Update [New Jersey]. Vol. 8, No. 6, November/December 2008, p. 17.
# of Pages:1
Publishing Information:Pennsville, NJ: Sports Field Managers Association of New Jersey
Keywords:TIC Keywords: Customer relations; Marketing tools; Mower technology; Mowing personnel; Product profile
Facility Names:Somerset Christian College, in Zarephath, New Jersey
Abstract/Contents:Profiles the purchase of a Toro Groundsmaster 7210 mower by Somerset Christian College in Zarephath, New Jersey. Explains the need for the operator, a 95 year old man named Rubin, to approve of the purchase. Describes the process in which the salesman convinced Rubin of the quality of the mower by letting him take several test drives, indicating that after the purchase was made Rubin was content with the model and happy to mow the lawn as his back did not hurt after mowing all day.
Language:English
References:0
Note:Pictures, b/w
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Castenschiold, F. 2008. A man and his mower. Update [New Jersey]. 8(6):p. 17.
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Web URL(s):
http://archive.lib.msu.edu/tic/updat/article/2008nov17.pdf
    Last checked: 12/23/2010
    Requires: PDF Reader
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MSU catalog number: b7874780
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