| |
| Publication Type:
| Newsletter |
|---|
| Author(s): | Anonymous |
|---|
| Title: | A major step to successful sod sales: Market analysis |
|---|
| Source: | TURFNews [Kansas]. Vol. 11, No. 1, January/February 1988, p. 9-10. |
|---|
| Publishing Information: | Manhattan, KS: The Kansas Turfgrass Foundation and Kansas State University |
|---|
| Keywords: | TIC Keywords: Research; Planning
|
|---|
| Abstract/Contents: | Planning the task of expanding company sales and controlling growth can be rewarding but also very time consuming. The first step in expanding your sod sales is to identify and know the market. Then appoint a staff member to monitor information for potential customers. This information will show you what segments of the market you are servicing, the names of your customers in each category, and the amount of sod sold to each. Once you have evaluated your customers, the next step is to develop a marketing plan to reach others that you want to add to your sales. |
|---|
| Language: | English |
|---|
| References: | 0 |
|---|
| Note: | Tables |
|---|
| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Anonymous. 1988. A major step to successful sod sales: Market analysis. TURFNews [Kansas]. 11(1):p. 9-10. |
| Fastlink to access this record outside TGIF: https://tic.msu.edu/tgif/flink?recno=18704 |
| If there are problems with this record, send us feedback about record 18704. |
| Choices for finding the above item: |
|---|
| 
TIC Vertical File |
| Request through your local library's inter-library loan service (bring or send a copy of this TGIF record) |
