Full TGIF Record # 18992
Item 1 of 1
Publication Type:
Author(s):Roberts, Jerry W.
Author Affiliation:Roberts Management Consultants
Title:Strategy for turfgrass management
Source:Southern Turfgrass. Vol. 25, No. 2, Summer 1990, p. 6-7.
Publishing Information:College Station, TX: Southern Turfgrass Association
Keywords:TIC Keywords: Lawn care services
Abstract/Contents:The future of the turfgrass industry is a complex issue and is as unpredictable as the stock market. The issues they can control are sales, image, employees and management, which are the best issues for strategic planning. Effective strategic planning depends on making decisions, setting goals and acting on today's issues. Some other areas of concern that require urgent attention are new customers, safety, new equipment and budget constraints. Some of the strategic planning should include: customer satisfaction, additional product sales, and referrals from customers. A strategy for growth should include: increasing market share, creative expansion of service area, and expansion of profit centers. There are precautions and challenges involved in this but establishing and monitoring daily goals leads to fullfillment of long range goals.
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Roberts, J. W. 1990. Strategy for turfgrass management. South. Turfgrass. 25(2):p. 6-7.
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