Full TGIF Record # 210079
Item 1 of 1
DOI:10.21273/HORTSCI.47.8.1096
Publication Type:
i
Refereed
Author(s):Hugie, Kari; Yue, Chengyan; Watkins, Eric
Author Affiliation:Hugie: Graduate Assistant; Watkins: Associate Professor, Department of Horticulture; Yue: Bachman Endowed Chair, Horticultural Marketing and Associate Professor, Departments of Applied Economics and Horticultural Science, University of Minnesota, St. Paul, MN
Title:Consumer preferences for low-input turfgrasses: A conjoint analysis
Section:Marketing and economics
Other records with the "Marketing and economics" Section
Source:HortScience. Vol. 47, No. 8, August 2012, p. 1096-1101.
Publishing Information:Alexandria, Virginia: American Society for Horticultural Science
# of Pages:6
Keywords:TIC Keywords: Choice of species; Lawn care industry trends; Lawn turf; Questionnaire surveys; Urban landscaping
Abstract/Contents:"Traditional turfgrasses found in residential lawns provide a functional and aesthetically pleasing landscape if provided adequate resource inputs, yet, as available natural resources become more limited and public concerns grow stronger about the ecological effects of urban turfgrass management, it becomes increasingly important to pursue alternative landscape options. There are non-traditional turfgrasses that require fewer resource inputs that could be made available to homeowners. The objective of this study was to estimate consumer preferences and the relative importance of aesthetic and maintenance attributes of turfgrasses as well as identify potential market segments of the residential turfgrass market. Conjoint analysis was conducted on survey responses of 116 Minnesota homeowners. The results indicated that maintenance attributes of turfgrasses, specifically irrigation requirement, significantly affected consumer purchasing behavior. The analysis also identified four potential market segments, the Price Conscious segment, the Shade Adaptation segment, the Mowing Conscious segment, and the Water Conscious segment."
Language:English
References:53
Note:Tables
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Hugie, K., C. Yue, and E. Watkins. 2012. Consumer preferences for low-input turfgrasses: A conjoint analysis. HortScience. 47(8):p. 1096-1101.
Fastlink to access this record outside TGIF: https://tic.msu.edu/tgif/flink?recno=210079
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DOI: 10.21273/HORTSCI.47.8.1096
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MSU catalog number: b2217685a
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