Full TGIF Record # 211642
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Web URL(s):http://www.nxtbook.com/nxtbooks/naylor/GOSS0512/index.php?startid=12
    Last checked: 10/09/2012
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https://archive.lib.msu.edu/tic/grnma/article/2012sep12.pdf
    Last checked: 12/04/2012
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Publication Type:
i
Professional
Author(s):Anonymous
Title:Canada's Golf Industry releases Consumer Behaviour Study
Source:GreenMaster. Vol. 47, No. 5, September/October 2012, p. 12-13.
Publishing Information:Winnipeg, Manitoba, Canada: Naylor Inc.
# of Pages:2
Keywords:TIC Keywords: Canadian Golf Superintendents Association; Golf industry trends; Golfer perceptions; Marketing tools; Membership relations; Questionnaire surveys
Abstract/Contents:Discusses the findings of a Canadian golf consumer behavior study from the National Allied Golf Associations (NAGA). States that "the purpose of conducting the Canadian Golf Consumer Behaviour Study was to gather insights and intelligence that can enable the National Allied Golf Associations (NAGA) and the Canadian golf industry to better understand consumer behaviour characteristics in Canadian golf; uncover actions which offer an opportunity to sustain the game in Canada; and improve on factors that impact consumer behaviour as it relates to golf in Canada." Explains that this information can be used to better understand decisions made by golfers and to better accommodate them on the course.
Language:English
References:0
See Also:See also related article "Consumer behaviour study impacts superintendents" GreenMaster, 47(6) November/December 2012, p. 18-19, R=214128. R=214128

See also related book, Canadian Golf Consumer Behaviour Study, 2012, R=283973. R=283973
Note:Pictures, color
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Anonymous. 2012. Canada's Golf Industry releases Consumer Behaviour Study. GreenMaster. 47(5):p. 12-13.
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Web URL(s):
http://www.nxtbook.com/nxtbooks/naylor/GOSS0512/index.php?startid=12
    Last checked: 10/09/2012
    Requires: Adobe Flash
    Notes: Item is within a single large file
https://archive.lib.msu.edu/tic/grnma/article/2012sep12.pdf
    Last checked: 12/04/2012
    Requires: PDF Reader
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MSU catalog number: b2198865a
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