Full TGIF Record # 216005
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Web URL(s):http://www.golfcourseindustry.com/digital/201302/files/44.html
    Last checked: 02/27/2013
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http://www.golfcourseindustry.com/gci0213-brand-loyalty.aspx
    Last checked: 02/27/2013
http://archive.lib.msu.edu/tic/gcnew/article/2013feb44.pdf
    Last checked: 12/10/2013
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Publication Type:
i
Trade
Author(s):Miller, Monroe
Author Affiliation:Retired Superintendent, Blackhawk CC, Madison, Wis.
Title:Does brand loyalty exist anymore?
Column Name:The Monroe doctrine
Other records with the "The Monroe doctrine" Column
Source:Golf Course Industry. Vol. 25, No. 1[2], February 2013, p. 44.
# of Pages:1
Publishing Information:Richfield, Ohio: GIE Media, Inc.
Keywords:TIC Keywords: Distribution (statistics); History; Purchasing
Abstract/Contents:Discusses the topic of brand loyalty and asks the question of whether or not it continues to exist. Reports past brand loyalty trends and compares it to surveys regarding the influence brand names have on equipment purchases. Briefly talks about blind loyalty in superintendents. Proposes that the loyalty truly lies with the salesmen and distributors who handle the products.
Language:English
References:0
Note:Pictures, color
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Miller, M. 2013. Does brand loyalty exist anymore?. Golf Course Industry. 25(1[2]):p. 44.
Fastlink to access this record outside TGIF: https://tic.msu.edu/tgif/flink?recno=216005
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Web URL(s):
http://www.golfcourseindustry.com/digital/201302/files/44.html
    Last checked: 02/27/2013
    Requires: Adobe Flash
    Notes: Item is within a single large file
http://www.golfcourseindustry.com/gci0213-brand-loyalty.aspx
    Last checked: 02/27/2013
http://archive.lib.msu.edu/tic/gcnew/article/2013feb44.pdf
    Last checked: 12/10/2013
    Requires: PDF Reader
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MSU catalog number: b5475861a
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