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Web URL(s): | http://europe.nxtbook.com/nxteu/tudorrose/bydesign_2013spring/#/14 Last checked: 04/01/2013 Requires: Adobe Flash Notes: Item is within a single large file http://www.asgca.org/images/stories/by-design/2014/By_Design_-_Issue_14_Spring_2013.pdf#page=14 Last checked: 04/01/2013 Requires: PDF Reader Notes: Item is within a single large file |
Publication Type:
| Professional |
Author(s): | Anonymous |
Title: | Serving multiple generations |
Column Name: | Private clubs Other records with the "Private clubs" Column
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Section: | Expert view Other records with the "Expert view" Section
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Source: | By Design. Vol. 14, Spring 2013, p. 14-15. |
Publishing Information: | Brookfield, Wisconsin: American Society of Golf Course Architects |
# of Pages: | 2 |
Keywords: | TIC Keywords: Changes; Golf courses in the community; Recommendations; Residential golf courses
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Abstract/Contents: | Discusses the problem that the age differences in customers creates due to generational differences in upbringing and interests. Addresses aspects that are changing and that affect customer satisfaction, such as dress codes, expectations of existing members, technology, what members are expecting from their clubs, the family-friendly approach, and tailoring their membership and fee structures to reach a wider market and increase the usage of their facilities. Provides suggestions on how to manage each of these situations so that the clubs are able to retain customer satisfaction, even with these changing factors. |
Language: | English |
References: | 0 |
Note: | Reprint appears in Asian Golf Business, 52 April 2013, p. 18-21 Pictures, color |
| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete): Anonymous. 2013. Serving multiple generations. By Design. 14:p. 14-15. |
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| Web URL(s): http://europe.nxtbook.com/nxteu/tudorrose/bydesign_2013spring/#/14 Last checked: 04/01/2013 Requires: Adobe Flash Notes: Item is within a single large file http://www.asgca.org/images/stories/by-design/2014/By_Design_-_Issue_14_Spring_2013.pdf#page=14 Last checked: 04/01/2013 Requires: PDF Reader Notes: Item is within a single large file |
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