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| Web URL(s): | http://media.apggnews.com/ezines/AGB/agb-issue53/files/19.html
Last checked: 06/06/2013
Requires: Adobe Flash
Notes: Item is within a single large file |
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| Publication Type:
| Trade |
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| Author(s): | Roberts, Adam |
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| Author Affiliation: | Account Director, Golf Marketing Services, Ltd. |
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| Title: | Social media and the golf club industry |
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| Column Name: | Asia Pacific Golf Summit 2013
Other records with the "Asia Pacific Golf Summit 2013" Column
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| Section: | Special event
Other records with the "Special event" Section
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| Source: | Asian Golf Business. Vol. 53, May 2013, p. 19. |
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| Publishing Information: | Singapore: Asia Pacific Golf Development Conferences Pte. Ltd. |
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| # of Pages: | 1 |
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| Keywords: | TIC Keywords: Business management; Marketing tools; Social media
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| Abstract/Contents: | Discusses the growing role that social media may play in business marketing and client base development platforms. States that "having a flexible and well-managed presence in each of the "big three" - Facebook, Twitter and Google+ - has become a must for any business seeking to secure a place in both the traditional and digital marketplace." Notes that the 2013 Asia Pacific Golf Summit (APGS) will be addressing this shift and "will strive to bring the entire golf club industry in Asia up to speed on social media." Explains that "some 94% of all businesses with a marketing department used social media as part of their marketing platform" and "that 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure." |
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| Language: | English |
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| References: | 0 |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Roberts, A. 2013. Social media and the golf club industry. Asian Golf Business. 53:p. 19. |
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| If there are problems with this record, send us feedback about record 221087. |
| Choices for finding the above item: |
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| Web URL(s):
http://media.apggnews.com/ezines/AGB/agb-issue53/files/19.html
Last checked: 06/06/2013
Requires: Adobe Flash
Notes: Item is within a single large file |
| 
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