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| Web URL(s): | http://media.apggnews.com/ezines/AGB/agb-issue53/files/22.html
Last checked: 06/06/2013
Requires: Adobe Flash
Notes: Item is within a single large file |
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| Publication Type:
| Trade |
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| Author(s): | Curley, Brian |
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| Author Affiliation: | Schmidt-Curley Design |
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| Title: | Speedometers & scorecards! |
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| Column Name: | Ball & equipment
Other records with the "Ball & equipment" Column
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| Source: | Asian Golf Business. Vol. 53, May 2013, p. 22-23. |
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| Publishing Information: | Singapore: Asia Pacific Golf Development Conferences Pte. Ltd. |
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| # of Pages: | 2 |
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| Keywords: | TIC Keywords: Golfer satisfaction; Perceptions; Yardage
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| Abstract/Contents: | Discusses the marketing factors present when golf courses add an extra thousand yards of length to their courses. States that "typically, it is an ego-driven decision or the result of golf consultants who insist the courses must be long to be taken seriously." Compares this to how car manufacturers label unattainably high speeds on their speedometers to "make the driver feel they are driving a "sportier" car when, in fact, what they have is a very average vehicle." Concludes that having longer courses is not a bad thing, and recommends that before adding length the owners and clubs "take a long look in the mirror at what their real needs are." |
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| Language: | English |
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| References: | 0 |
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| Note: | Pictures, color |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Curley, B. 2013. Speedometers & scorecards!. Asian Golf Business. 53:p. 22-23. |
| Fastlink to access this record outside TGIF: https://tic.msu.edu/tgif/flink?recno=221088 |
| If there are problems with this record, send us feedback about record 221088. |
| Choices for finding the above item: |
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| Web URL(s):
http://media.apggnews.com/ezines/AGB/agb-issue53/files/22.html
Last checked: 06/06/2013
Requires: Adobe Flash
Notes: Item is within a single large file |
| 
TIC Vertical - Serials |
| Find from within TIC:
Digitally in TIC by file name: asbgs2013may
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