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Web URL(s): | http://landscapemanagement.net/point-click/ Last checked: 11/10/2015 http://digital.landscapemanagement.net/june2013#&pageSet=27 Last checked: 11/10/2015 Requires: Adobe Flash Notes: Item is within a single large file http://archive.lib.msu.edu/tic/wetrt/article/2013jun52.pdf Last checked: 12/03/2013 Requires: PDF Reader |
Publication Type:
| Trade |
Author(s): | Kanary, Shaun |
Author Affiliation: | Certified Google Adwords Individual and Director of Marketing, Weed Pro, Sheffield Village, Ohio |
Title: | Point & click: A beginner's guide to Green Industry pay-per-click marketing |
Source: | Landscape Management. Vol. 52, No. 6, June 2013, p. 52-56, 58, 60, 62. |
Publishing Information: | Cleveland, Ohio: North Coast Media LLC |
# of Pages: | 8 |
Keywords: | TIC Keywords: Information retrieval systems; Online services; Product profile; Technology
|
Abstract/Contents: | Overviews pay-per-click advertising and the potential advantages it brings to businesses. Discusses how pay-per-click advertising and Google AdWord's platform work, and how to use campaigns, keywords, AdGroups, and ads. States that "campaigns are the main groups of keywords that share similar main settings, such as location where your ads appear, times when your ads show, which types of devices your ads display on and daily budgets." Notes that "keywords are words or phrases you choose to bid on that could be contained within or match a search query," and explains how broad match, modified broad match, phrase match, and exact match can help narrow down keyword searches. Defines AdGroups and ads, and provides an example for how to use them. |
Language: | English |
References: | 0 |
Note: | Includes sidebar, "Match type tips", p. 56 |
| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete): Kanary, S. 2013. Point & click: A beginner's guide to Green Industry pay-per-click marketing. Landscape Manage. 52(6):p. 52-56, 58, 60, 62. |
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| Web URL(s): http://landscapemanagement.net/point-click/ Last checked: 11/10/2015 http://digital.landscapemanagement.net/june2013#&pageSet=27 Last checked: 11/10/2015 Requires: Adobe Flash Notes: Item is within a single large file http://archive.lib.msu.edu/tic/wetrt/article/2013jun52.pdf Last checked: 12/03/2013 Requires: PDF Reader |
| MSU catalog number: b2176427a |
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