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| Publication Type:
| Trade |
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| Author(s): | Ottinger, Betty;
Akridge, Jay |
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| Author Affiliation: | Betty Ottinger, Manager of Marketing and Program development, Center for Agricultural Business, Purdue Univ. Jay Akridge, Assistant Professor, Agribusiness Management |
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| Title: | Marketing value added: Understanding, communicating and selling value |
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| Source: | Seed World. Vol. 130, No. 3, March 1992, p. 8-10. |
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| Publishing Information: | Des Plaines, IL: Scranton Gillette Communications. |
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| Keywords: | TIC Keywords: Seed production; Productivity; Quality; Turfgrass industry; Turf values
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| Language: | English |
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| References: | 0 |
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| Note: | Pictures, b/w |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Ottinger, B., and J. Akridge. 1992. Marketing value added: Understanding, communicating and selling value. Seed World. 130(3):p. 8-10. |
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| 
MSU catalog number: SB 114 .13 54 |
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