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| Web URL(s): | https://scisoc.confex.com/crops/2015am/webprogram/Paper93790.html
Last checked: 11/16/2015 |
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| Publication Type:
| Report |
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| Content Type: | Abstract or Summary only |
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| Author(s): | Horgan, Brian;
Leslie, Madeline;
Murphy, James A.;
Bauer, Samuel |
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| Author Affiliation: | Leslie: Department of Horicultural Science; Horgan: University of Minnesota, St. Paul; Bauer: University of Minnesota, Andover, MN; Murphy: Rutgers University, New Brunswick, NJ |
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| Title: | Building an extension program for the fine fescue SCRI grant |
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| Section: | C05 turfgrass science
Other records with the "C05 turfgrass science" Section
Symposium--USDA-SCRI turfgrass breeding projects
Other records with the "Symposium--USDA-SCRI turfgrass breeding projects" Section
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| Meeting Info.: | Minneapolis, Minnesota: November 15-18, 2015 |
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| Source: | ASA, CSSA and SSSA International Annual Meetings. 2015, p. 93790. |
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| Publishing Information: | [Milwaukee, Wisconsin]: [American Society of Agronomy and the Entomological Society of America] |
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| # of Pages: | 1 |
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| Keywords: | TIC Keywords: Communications; Education; Evaluative methods; Extension programs; Fine fescues; Low maintenance turf; Public relations; Questionnaire surveys; Turfgrass industry
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| Business Name: | Specialty Crop Research Initiative |
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| Abstract/Contents: | "Public land managers, public policy experts, consumers, turfgrass professionals, seed sales people, seed producers and plant breeders were targets of the outreach plan for the fine fescue-SCRI grant. The latter all have varying perspectives on low-input turf. Flexibility in the types of outreach and extension programs was required and informed through socio-marketing research of the audience's preferences for delivery systems. The objective was to determine the most effective method to reach varying audiences with information about low-input turfgrass. Needs assessments, consumer surveys, video and written descriptions of low-input turf, fine fescue demonstrations on campus, public gardens and public parks were utilized. Two online surveys of residents of the Twin Cities Metro area were conducted; participants were asked questions about their lawn maintenance practices as well as their understanding of local watersheds and related environmental issues. Both surveys found that approximately one third of respondents had misconceptions about the connection between their yards and local waterways. In addition, the second survey compared two educational methods and found that an individual's intent to change behavior was more strongly affected when information was provided to them via an online fact sheet rather than a video." |
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| Language: | English |
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| References: | 0 |
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| Note: | This item is an abstract only!
"271-8" |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Horgan, B., M. Leslie, J. A. Murphy, and S. Bauer. 2015. Building an extension program for the fine fescue SCRI grant. Agron. Abr. p. 93790. |
| Fastlink to access this record outside TGIF: https://tic.msu.edu/tgif/flink?recno=267075 |
| If there are problems with this record, send us feedback about record 267075. |
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Last checked: 11/16/2015 |
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