Full TGIF Record # 302186
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Web URL(s):https://scisoc.confex.com/scisoc/2018am/meetingapp.cgi/Paper/110830
    Last checked: 11/16/2018
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Publication Type:
Content Type:Abstract or Summary only
Author(s):Brandenburg, Rick
Author Affiliation:Wm. Neal Reynolds Distinguished Professor, Department of Entomology and Plant Pathology, North Carolina State University, Raleigh, NC
Title:Peanuts, turf, and public understanding: A systematic approach to crop research and outreach
Section:C05 turfgrass science
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Martin and Ruth Massengale lectureship
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Meeting Info.:Baltimore, Maryland: November 4-7, 2018
Source:ASA, CSSA and SSSA International Annual Meetings. 2018, p. 110830.
Publishing Information:[Madison, Wisconsin]: [American Society of Agronomy, Crop Science Society of America, and Canadian Society of Agronomy]
# of Pages:1
Keywords:TIC Keywords: Communications; Perceptions; Public relations; Research priorities; Turfgrass industry trends
Abstract/Contents:"Scientists in agriculture and life sciences often work under the watchful eye of the public. In today's world of the internet and social media the level of scrutiny, criticism, and misunderstanding of what we do has increased dramatically. While we can document increased crop yield, reduced pesticide application rates, and an abundant and safe food supply, the level of criticism and negativity relative to agriculture and food production continues to rise. Agricultural research focusing on a systems approach has provided significant benefits not only to our science and knowledge of the agroecosystems we study, but to our stakeholders as well. In an era of "fewer boots on the ground" applied research programs, cross commodity and multi-disciplinary programming has become more critical. Our experiences and expertise across a larger landscape can provide improved insight into system interactions and aid in resolving issues of risk within the agricultural community and general public. Diverse commodity responsibilities and unique clientele across large expanses of agricultural and social communities bring unique perspectives regarding communicating science to the public. Systems research from African subsistence villages to resort golf courses to large-scale row crop production contribute not only to an enhanced biological understanding of each individual system, but enlighten us on perceived risk and optimal methods of communication."
Note:This item is an abstract only!
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Brandenburg, R. 2018. Peanuts, turf, and public understanding: A systematic approach to crop research and outreach. Agron. Abr. p. 110830.
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