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| Publication Type:
| Proceedings |
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| Material Type: | Chapter |
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| Author(s): | Williamson, M. G. |
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| Author Affiliation: | Consulting Director, TMS, Edinburgh, UK |
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| Title: | Market appraisals for new golf projects |
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| Volume Editors: | Cochran, A. J. and Farrally, M. R. |
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| Meeting Info.: | Proceedings of the 1994 World Scientific Congress of Golf, St. Andrews, Scotland; 4 - 8th July, 1994 |
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| Monographic Source: | Science and Golf II, 1994, p. 569-575. |
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| Publishing Information: | London: E. & F. N. Spon |
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| # of Pages: | 7 |
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| Keywords: | TIC Keywords: Golf demand; Techniques; Management; Market surveys
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| Geographic Terms: | UK |
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| Abstract/Contents: | "A market is best thought of as a productive matching of supply and demand - not just a head count of potential customers, even if that were possible. Drawing on the author's experience of carrying out research nationally for Sports Councils and locally for enterprise companies and developers, the paper describes a methodology for appraising potential demand for new golf facilities. The methodology takes account of the limited national and local data available, but also recognises the need for demand appraisals to be project-specific. In particular, the demand for any project will both influence and be influenced by the facilities to be provided, and how these are managed and marketed. Even the most rigorous demand assessments can at best provide targets, not guarantees. But, seen in this light, a good demand assessment becomes an integral part of the whole process of successful site selection, design, implementation, management and marketing of new golf facilities. The 'golf boom' is dead; long live good new golf development, where science and art combine to create facilities which meet real demand, and which can be both financially viable and environmentally friendly in so doing." |
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| ISBN: | 0-419-18790-1 |
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| Language: | English |
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| References: | 3 |
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| See Also: | For more information about the book this record is from, or to see other records from this work R=239660 |
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| Note: | Tables |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Williamson, M. G. 1994. Market appraisals for new golf projects. In Cochran, A. J. and Farrally, M. R. (eds.) Science and Golf II. London: E. & F. N. Spon. |
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About WorldCat
Accession number: 39106823 Note: caution -- serial record (library holdings may not correspond with this volume)
Accession number: 265261366 Note: caution -- monographic series record (library holdings may not correspond with this volume) |
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MSU catalog number: b5345067 |
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