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| Publication Type:
| Proceedings |
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| Material Type: | Chapter |
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| Author(s): | Storey, K. R. |
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| Author Affiliation: | Sports Marketing Surveys Limited, Byfleet Business Centre, Chertsey Road, Byfleet, Surrey, UK |
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| Title: | Targeting for success - the European golf market |
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| Volume Editors: | Cochran, A. J. and Farrally, M. R. |
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| Meeting Info.: | Proceedings of the 1994 World Scientific Congress of Golf, St. Andrews, Scotland; 4 - 8th July, 1994 |
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| Monographic Source: | Science and Golf II, 1994, p. 589-595. |
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| Publishing Information: | London: E. & F. N. Spon |
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| # of Pages: | 7 |
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| Keywords: | TIC Keywords: Golf demand; Management; Location theory; Golf industry trends; Case studies; Market surveys
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| Geographic Terms: | UK |
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| Abstract/Contents: | "This paper analyses the major European golf markets in terms of number of courses and golfers. It compares recent growth trends throughout Europe and compares the typical profile of golfers in the major markets. A theoretical 'mature market' in terms of the number of courses is suggested to identify which countries have the biggest need for new courses. The paper also calls for detailed catchment research before building new courses and shows how geodemographic analysis can be used to compare catchments." |
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| ISBN: | 0-419-18790-1 |
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| Language: | English |
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| References: | 0 |
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| See Also: | For more information about the book this record is from, or to see other records from this work R=239660 |
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| Note: | Tables
Graphs |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Storey, K. R. 1994. Targeting for success - the European golf market. In Cochran, A. J. and Farrally, M. R. (eds.) Science and Golf II. London: E. & F. N. Spon. |
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About WorldCat
Accession number: 39106823 Note: caution -- serial record (library holdings may not correspond with this volume)
Accession number: 265261366 Note: caution -- monographic series record (library holdings may not correspond with this volume) |
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MSU catalog number: b5345067 |
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