Full TGIF Record # 309481
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Web URL(s):https://scisoc.confex.com/scisoc/2019am/meetingapp.cgi/Paper/118047
    Last checked: 11/27/2019
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Publication Type:
Content Type:Abstract or Summary only
Author(s):Michael, Darrell J.
Author Affiliation:Sr. Specialist, Biology Turfgrass, The Scotts Miracle-Gro Company, Marysville, OH
Title:An industry perspective on the future of turfgrass research
Section:C05 turfgrass science
Other records with the "C05 turfgrass science" Section

Special session symposium - Turfgrass to turfgrass science - Dedicated in memory to Dr. James B. Beard (24 September 1935 to 14 May 2018)
Other records with the "Special session symposium - Turfgrass to turfgrass science - Dedicated in memory to Dr. James B. Beard (24 September 1935 to 14 May 2018)" Section
Meeting Info.:San Antonio, Texas: November 10-13, 2019
Source:ASA, CSSA and SSSA International Annual Meetings. 2019, p. 118047.
Publishing Information:[Madison, Wisconsin]: [American Society of Agronomy, Crop Science Society of America, and Soil Science Society of America]
# of Pages:1
Keywords:TIC Keywords: Combination treatments; Environmental stewardship; Fertilizer regulations; Futures; Lawn care industry trends; Low maintenance; Technology
Abstract/Contents:"Cultural and regulatory shifts have both created new challenges and opportunities for the lawn care industry. Consumer trends show that individuals prefer simplified lawn care, which creates more time to enjoy the lawn rather than maintain it. This trend is most prevalent with the millennial generation, who are beginning to make their first home purchases. These new consumers generally have a lesser understanding of basic lawn maintenance and a reduced desire to care for their lawn, yet still desire for it to be functional and attractive. As a result, combination products that address multiple and essential agronomic needs are preferred over the traditional single solution products. Additionally, regulations continue to push towards greater industry restrictions such as: irrigation bans, limiting nitrogen (N) application rates and/or application periods, and increasing slow-release N requirements. In response, companies have developed numerous innovative solutions that conform to regulations and meet consumer needs such as: improved performance slow-release fertilizers, combination products, patching/over-seeding products, and improved turfgrass varieties that reduce mowing and input requirements. The future of lawn care will likely focus on consumer simplicity and automation as regulation will only become more restrictive. Technologies such as smart robotic-mowers, improved controlled released fertilizers, as well as data-driven irrigation scheduling are technologies the lawn care industry will continue to see become more prevalent as consumers gravitate toward simplicity and environmental stewardship."
Note:This item is an abstract only!
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Michael, D. J. 2019. An industry perspective on the future of turfgrass research. Agron. Abr. p. 118047.
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