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Publication Type:
| Trade |
Author(s): | Andrews, Anthony |
Author Affiliation: | CBE, FinstD, Agricultural Consultant, Bourne, Lincs, England |
Title: | UK-based group focuses on quality amenity grass |
Source: | Seed World. Vol. 132, No. 11, October 1994, p. 26. |
Publishing Information: | Des Plaines, IL: Scranton Gillette Communications. |
# of Pages: | 1 |
Keywords: | TIC Keywords: Organization profile; Amenity grasslands; Turfgrass quality; Education
|
Geographic Terms: | United Kingdom |
Abstract/Contents: | "In 1977, five of the largest amenity grass seed suppliers in the UK, who were either breeders or breeders' agents, were equally concerned about the slow acceptance of the new purpose-bred amenity grass cultivars by the professional user market. This slow acceptance was most marked for ryegrass. This was of serious concern since ryegrass represented more than 60% of the industry's sales. After some informal discussions, the group formed the Amenity Grass Marketing Association (AGMA). ...AGMA's founders agreed on the organization's primary goals and objectives. These goals remain today: * To ensure that a consistently high quality product is made available to the consumer/end user. * To ensure that the consumer/end user is aware of all of the relative merits of individual cultivars so that tenders may be properly considered. * To ensure that amenity grass seed supplied by members complies fully, and under all circumstances, with the specifications required and requested. * To liaise with other bodies nationally and internationally to further the interests of the amenity grass seed industry." |
Language: | English |
References: | 0 |
Note: | Picture, color |
| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete): Andrews, A. 1994. UK-based group focuses on quality amenity grass. Seed World. 132(11):p. 26. |
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