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| Web URL(s): | https://scisoc.confex.com/scisoc/2020am/meetingapp.cgi/Paper/124598
Last checked: 04/15/2021
https://scisoc.confex.com/scisoc/2020am/mediafile/Handout/Paper124598/CSSA%20Poster%20v1.pdf
Last checked: 04/15/2021
Requires: PDF Reader
Notes: Direct download |
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| Publication Type:
| Report |
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| Content Type: | Abstract or Summary Only |
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| Author(s): | Copeland, Edith C.;
Peake, Jason B.;
Fuhrman, Nicholas E.;
Schwartz, Brian M. |
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| Author Affiliation: | Copeland, Peake, and Fuhrman: Agricultural Leadership, Education and Communication, University of Georgia, Athens, GA; Schwartz: Department of Crop and Soil Sciences, University of Georgia-Tifton, Tifton, GA |
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| Title: | Utilizing key players within networks to maximize diffusion of innovations in turfgrass research |
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| Section: | Turfgrass science poster
Other records with the "Turfgrass science poster" Section
C05 turfgrass science
Other records with the "C05 turfgrass science" Section
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| Meeting Info.: | November 9-13, 2035 |
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| Source: | ASA, CSSA and SSSA International Annual Meetings. November 2020, p. 124598. |
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| Publishing Information: | [Madison, Wisconsin]: [American Society of Agronomy, Crop Science Society of America, and Soil Science Society of America] |
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| # of Pages: | 1 |
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| Abstract/Contents: | "A 2019 Specialty Crop Research Initiative (SCRI) grant funded research focused on developing sustainable and drought resistant turf cultivars in order to ensure the long term viability of turf grasses. The results of this work advance turfgrass, however, if stakeholders and society at large do not adopt the new cultivars produced from this research the impact is minimalized. To address this the education and outreach team of the larger SCRI project identified key players and use their influence to reach different strata of the target population. KeyPlayer by Analytic Tech is a program for identifying an optimal set of nodes (individuals) in a network and selecting which nodes to either keep under surveillance or to try to influence via some kind of intervention. Early data provides evidence that a relatively small number of key players (10) are connected to a majority (82.9%) of the professionals engaged in the turf industry. Turfgrass professionals appear to be well networked. Researchers at major university researchers represent 5 of the 10 key players and are the most connected strata of the population in the data collected thus far. Additional iterations of the sampling will continue as a point of data saturation has not yet been achieved. These findings are relevant specifically to this project because this allows education and outreach to aid in increasing adoption rates and maximizing the economic and environmental impact of new turfgrass cultivars that will reduce water consumption and protect the environment. These findings are relevant to a broader community of crop science researchers as a more refined model for education and communication allows research teams to more efficiently translate visionary science to practice." |
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| Language: | English |
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| References: | 0 |
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| Note: | Screenshot
Pictures, color
Figures |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Copeland, E. C., J. B. Peake, N. E. Fuhrman, and B. M. Schwartz. 2020. Utilizing key players within networks to maximize diffusion of innovations in turfgrass research. Agron. Abr. p. 124598. |
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| Choices for finding the above item: |
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| Web URL(s):
https://scisoc.confex.com/scisoc/2020am/meetingapp.cgi/Paper/124598
Last checked: 04/15/2021
https://scisoc.confex.com/scisoc/2020am/mediafile/Handout/Paper124598/CSSA%20Poster%20v1.pdf
Last checked: 04/15/2021
Requires: PDF Reader
Notes: Direct download |
| Request through your local library's inter-library loan service (bring or send a copy of this TGIF record) |
