Full TGIF Record # 333351
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Web URL(s):https://scisoc.confex.com/scisoc/2023am/meetingapp.cgi/Paper/151174
    Last checked: 11/29/2023
Publication Type:
Content Type:Abstract or Summary only
Author(s):Karlin, Jack
Author Affiliation:Presenting Author and TGWCA, Corvallis, OR
Title:Drought tolerant turfgrass as community conservation measure: Behavior changes variables
Section:Turf industry update oral
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C05 turfgrass science
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Meeting Info.:St. Louis, Missouri: October 29-November 1, 2023
Source:ASA, CSSA, SSSA International Annual Meeting. 2023, p. 151174.
Publishing Information:[Madison, Wisconsin]: [American Society of Agronomy, Crop Science Society of America, and Soil Science Society of America]
# of Pages:1
Abstract/Contents:"While the most dramatic effects of aridification are felt primarily in the Southwest and Intermountain western other regions are experiencing an increased frequency in flash droughts and intensification of interannual drought cycles. Driven by unprecedentedly low stream flows, many jurisdictions have adopted landscape transformation, or "cash for grass" programs. Amidst this landscape, Turfgrass Water Conservation Alliance (TWCA), the Center for Water Efficient Landscaping (CWEL) and Salt Lake City Department of Public Utilities (SLCDPU) launched the first of its kind turf to turf conversion program. This five-year program replaces existing cool season turfgrass with TWCA qualified drought tolerant turfgrass. Successful conversion of existing landscape is a fraction of task. Behavior modification remains the more significant task. Through a combination of water use data comparison, surveys and the use of WaterMaps, the program evaluates water savings, landscape changes, and consumer behavior. Thanks to overwhelming public demand, Turf Trade expanded to three additional jurisdictions (two independent of this program) providing additional insight to messaging response and consumer behavior. Turf Trade provides an invaluable resource for evaluating real versus perceived behavior, messaging efficacy, and large-scale savings actualization versus proven potential. Understanding the nexus of these realms is central to the longevity of turfgrass in the built environment in increasingly arid landscapes."
This item is an abstract only!
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Karlin, J. 2023. Drought tolerant turfgrass as community conservation measure: Behavior changes variables. Agron. Abr. p. 151174.
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    Last checked: 11/29/2023
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