Full TGIF Record # 333392
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Web URL(s):https://scisoc.confex.com/scisoc/2023am/meetingapp.cgi/Paper/150302
    Last checked: 11/30/2023
Publication Type:
Content Type:Abstract or Summary only
Author(s):Reiter, Maggie; Schilling, Linda; McClure, Jesse; Rossi, Frank; Lewis, Coulter
Author Affiliation:Sunday, Boulder, Colorado
Title:Empowering consumers with personalized lawn care and support
Section:Symposium--Leveraging new technologies to improve turfgrass research
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C05 turfgrass science
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Meeting Info.:St. Louis, Missouri: October 29-November 1, 2023
Source:ASA, CSSA, SSSA International Annual Meeting. 2023, p. 150302.
Publishing Information:[Madison, Wisconsin]: [American Society of Agronomy, Crop Science Society of America, and Soil Science Society of America]
# of Pages:1
Abstract/Contents:"Sunday is a data-driven startup that empowers consumers with environmentally responsible programs to connect and care for their lawn. Personalized lawn care programs are tailored to the unique characteristics and needs of each customer's yard. Specifically, Sunday has developed a guided experience that gathers user data, transforms data into product recommendations and actions, and communicates this in a way that builds confidence and credibility. Spatial machine learning models were developed to estimate lawn size and predict soil nutrient levels, enabling scalable solutions. The presentation will end with a note on aligning turfgrass research programs with consumer desires and making lawn care more approachable."
This item is an abstract only!
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Reiter, M., L. Schilling, J. McClure, F. Rossi, and C. Lewis. 2023. Empowering consumers with personalized lawn care and support. Agron. Abr. p. 150302.
Fastlink to access this record outside TGIF: https://tic.msu.edu/tgif/flink?recno=333392
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    Last checked: 11/30/2023
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