Full TGIF Record # 37637
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DOI:10.21273/HORTTECH.5.4.327
Web URL(s):https://journals.ashs.org/horttech/view/journals/horttech/5/4/article-p327.xml
    Last checked: 11/13/2019
    Requires: PDF Reader
Publication Type:
i
Refereed
Author(s):McKenney, Cynthia; Terry, Robert Jr.
Author Affiliation:Department of Plant and Soil Science, Texas Tech University, Lubbock, TX 79409; Department of Agricultural Education, Texas A & M University, College Station, TX 77843
Title:The effectiveness of using workshops to change audience perception of and attitudes about xeriscaping
Section:Technology transfer
Other records with the "Technology transfer" Section
Source:HortTechnology. Vol. 5, No. 4, October-December 1995, p. 327-329.
Publishing Information:Alexandria, VA: American Society for Horticultural Science
# of Pages:3
Keywords:TIC Keywords: Education; Xeriscaping; Water conservation; Landscaping; Perceptions; Public relations
Abstract/Contents:"Current estimates indicate that half of the water consumed in the urban environment is used to maintain landscapes. With this volume of water expended each year in landscape care, competition for the limited water exists. Xeriscaping reduces water demands while retaining an attractive landscape; however, the image of xeriscaping is frequently poor. In this project, workshops were conducted to measure audience perception, attitude, and knowledge of xeriscaping as a result of this type of activity. The effectiveness of the workshops was determined using pre- and postworkshop surveys. The audience's perception and attitude toward xeriscaping inproved in every area. The audience's general knowledge about the principles of xeriscaping increased significantly for almost every concept. Promotional aspects of attracting a large and diverse audience was the area needing further enhancement."
Language:English
References:12
Note:Tables
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
McKenney, C., and R. Jr. Terry. 1995. The effectiveness of using workshops to change audience perception of and attitudes about xeriscaping. HortTechnology. 5(4):p. 327-329.
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DOI: 10.21273/HORTTECH.5.4.327
Web URL(s):
https://journals.ashs.org/horttech/view/journals/horttech/5/4/article-p327.xml
    Last checked: 11/13/2019
    Requires: PDF Reader
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MSU catalog number: SB 317.5 .H6
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