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| Publication Type:
| Trade |
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| Author(s): | Anonymous |
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| Title: | IPM: A marketing tool for the 90's |
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| Column Name: | Chemically Speaking
Other records with the "Chemically Speaking" Column
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| Section: | Industry Trends
Other records with the "Industry Trends" Section
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| Source: | Pro. Vol. 7, No. 1, November/December 1994, p. 16. |
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| Publishing Information: | Fort Atkinson, WI: Johnson Hill Press |
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| # of Pages: | 1 |
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| Keywords: | TIC Keywords: Equipment; Integrated pest management; Customer relations; RISE
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| Abstract/Contents: | "For some professionals, using and promoting Integrated Pest Management (IPM) techniques is the answer to improving customers' negative perceptions about chemical lawn care...IPM requires an evaluation of all control options once pests are identified and before a specific control method is selected. Control methods may be biological, chemical, cultural, manual or mechanical. The best choice is based on effectiveness, environmental impact, site characteristics, worker and public health and safety, as well as cost." Wentland stated that IPM, when communicated to the client, results in increased business and more trustworthy relationships, and it is a marketing tool for today's better educated, more affluent customer. |
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| Language: | English |
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| References: | 0 |
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| Note: | Pictures, b/w |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Anonymous. 1994. IPM: A marketing tool for the 90's. Pro. 7(1):p. 16. |
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MSU catalog number: SB 433 .P76 [Turfgrass Information Center Oversize] |
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