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| Publication Type:
| Trade |
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| Author(s): | Wandtke, Ed;
Wandtke, Todd;
Wandtke, Aaron |
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| Author Affiliation: | Wandtke, Ed: owner, Wandtke & Associates, Lewis Center, OH.; and Wandtke, Todd and Aaron: Wandtke & Associates, Lewis Center, OH. |
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| Title: | New and old ways to attract lawn care customers |
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| Column Name: | Business basics
Other records with the "Business basics" Column
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| Section: | Departments
Other records with the "Departments" Section
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| Source: | Landscape & Irrigation. Vol. 22, No. 10, October 1998, p. 60, 62. |
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| Publishing Information: | Van Nuys, CA: Gold Trade Publications, Inc. |
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| # of Pages: | 2 |
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| Keywords: | TIC Keywords: Lawn care industry; Customer relations
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| Abstract/Contents: | Describes the new marketing alternatives available for lawn care companies who want to avoid mass telemarketing. Suggestions include: have route technicians ask customers for help in meeting their friends and neighbors, get involved with community projects, publish a monthly customer "swap sheet", and host a summer picnic for clients and friends. Also discusses the benefits of allowing employees the time to become experienced in new sales techniques such as planning a spring sales blitz, stopping at properties in need of care, contacting new home-builders, and organizing holiday campaigns. |
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| Language: | English |
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| References: | 0 |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Wandtke, E., T. Wandtke, and A. Wandtke. 1998. New and old ways to attract lawn care customers. Landscape Irrig. 22(10):p. 60, 62. |
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MSU catalog number: SB 472.53 .L34 |
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