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| Publication Type:
| Proceedings |
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| Author(s): | Waddington, William |
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| Author Affiliation: | Marketing, Grounds Maintenance, Berkeley Heights, NJ |
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| Title: | The lawn care advertising opportunity |
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| Section: | Lecture notes from New Jersey Turfgrass Expo December 1986
Other records with the "Lecture notes from New Jersey Turfgrass Expo December 1986" Section
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| Meeting Info.: | "Lecture Notes from December 1986 New Jersey Turfgrass Expo" |
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| Source: | Rutgers Turfgrass Proceedings: 1987. Vol. 18, 1987, p. 62-67. |
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| Publishing Information: | New Brunswick, NJ: Cook College and the New Jersey Agricultural Experiment Station, Rutgers University, In cooperation with the New Jersey Turfgrass Association |
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| # of Pages: | 6 |
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| Keywords: | TIC Keywords: Lawn care industry; Professional services; Business management; Planning
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| Abstract/Contents: | "Advertising makes first contacts, opens doors, and pre-sells. Additionally, advertising helps find new markets for existing products or to introduce new services or build demand for a product. Other reasons for advertising include paving the way for a sales person's call, maintenance contact with customers between calls, raising buyers' standards, and creating identity. In short, advertising establishes contact, creates awareness, arouses interest, builds preference, and keeps customers sold." This article explains the importance of price in marketing, and the development of a marketing plan. "Marketing plans fail because of lack of consistency, spreading too few dollars over too ambitious of a program, expectation of an immediate payback, and inappropriate marketing plan goals. Effective marketing requires an ongoing commitment and the benefits are cumulative. Plans should focus on quanitifiable goals such as numbers of customers, number of first-time orders, and repeat orders. To be effective, a marketing plan must include all the right elements." |
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| Language: | English |
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| References: | 0 |
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| Note: | Tables |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Waddington, W. 1987. The lawn care advertising opportunity. p. 62-67. In Rutgers Turfgrass Proceedings: 1987. "Lecture Notes from December 1986 New Jersey Turfgrass Expo". New Brunswick, NJ: Cook College and the New Jersey Agricultural Experiment Station, Rutgers University, In cooperation with the New Jersey Turfgrass Association. |
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MSU catalog number: SB 433 .A1 R82 |
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