Full TGIF Record # 60441
Item 1 of 1
Publication Type:
i
Professional
Author(s):Rountree, Rick
Author Affiliation:Director of Public Affairs, Rhone-Poulenc Ag Company
Title:Sooner or later, you'll want to know ... How to deal with the news media
Section:Professional issues
Other records with the "Professional issues" Section
Source:North Carolina Turfgrass. Vol. 17, No. 3, April/May 1999, p. 32, 34, 36.
Publishing Information:Southern Pines, NC: The Turfgrass Council of North Carolina, Inc.
# of Pages:3
Keywords:TIC Keywords: Media relations; Golf course superintendents; Golf courses in the environment
Abstract/Contents:Provides tips for dealing with media reporters. Suggests taking the initial phone call yourself and immediately ascertaining what the purpose of the interview is, when it will be published/broadcast, the focus of the news item, who else is being interviewed, and how much time is needed. Emphasizes constant and consistent reiteration of important "Key Messages" throughout the interview, while still addressing the reporter's questions. Gives advice for dealing with negative questions (e.g. "Why do you need these dangerous products on your course?"). Provides a "tip sheet" with additional suggestions, and a list of good key messages.
Language:English
References:0
Note:Includes sidebars: "Tip sheet"; p. 32, and "Good key messages"; p. 34
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Rountree, R. 1999. Sooner or later, you'll want to know ... How to deal with the news media. N.C. Turfgrass. 17(3):p. 32, 34, 36.
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MSU catalog number: SB 433 .A1 N52
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