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| Publication Type:
| Professional |
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| Author(s): | Niemann, Johann Detlev |
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| Title: | Öffentlichkeitsarbeit - Thema für Greenkeeper |
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| Translated Title: | Public relations - theme for greenkeepers |
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| Section: | Fachwissen kurz + bündig
Other records with the "Fachwissen kurz + bündig" Section
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| Translated Section: | [Technical knowledge plain and simple] |
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| Source: | Greenkeepers Journal. Vol. 11, No. 4, December 1998, p. 34-35. |
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| Publishing Information: | Bonn, Germany: HORTUS-Zeitschriften, Cöllen+Bleeck GbR |
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| # of Pages: | 2 |
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| Keywords: | TIC Keywords: Public relations; Golfer perceptions; Media relations
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| Abstract/Contents: | Differentiates between advertisement efforts and public relations. Lists aspects of good public relations, and the benefits of having good public relations. Displays the visible aspects of a golf course which can generate interest in the course: greenkeepning, club management, golf education programs, gastronomy, and the pro shop. Describes the "three cornerstones" of public relations: the intended audience, the "instruments" (e.g. the press, member publications), and the media. Gives examples of how greenkeepers can use these "cornerstones". |
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| Language: | German |
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| References: | 0 |
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| Note: | Pictures, b/w
Figures |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Niemann, J. D. 1998. Öffentlichkeitsarbeit - Thema für Greenkeeper. (In German) Greenkeepers J. 11(4):p. 34-35. |
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MSU catalog number: SB 433 .R3 [inside RASEN] |
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