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| Web URL(s): | http://archive.lib.msu.edu/tic/gcnew/article/2000may10a.pdf
Last checked: 11/06/2013
Requires: PDF Reader |
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| Publication Type:
| Trade |
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| Author(s): | Anonymous |
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| Title: | To serve or not to serve... |
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| Section: | Commentary
Other records with the "Commentary" Section
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| Source: | Golf Course News. Vol. 12, No. 5, May 2000, p. 10, 11. |
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| Publishing Information: | Yarmouth, ME: United Publications, Inc. |
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| # of Pages: | 2 |
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| Keywords: | TIC Keywords: Economic factors; Futures; Golf industry trends; Perceptions
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| Abstract/Contents: | Discusses golf courses as a service industry. Suggests that golf course managers have something to learn from other service industries like fast food restaurants and movie theaters, and that lower end, middle-of-the-road and daily-fee clubs have something learn from "the high enders." Points out that "although 3 million people take up golf each year, the same number drop out." Also discusses "untapped groups" of potential customers, like women and children. Suggests that the attitude of course employees and the presentation of the course can persuade customers to return, or have the opposite effect. |
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| Language: | English |
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| References: | 0 |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Anonymous. 2000. To serve or not to serve.... Golf Course News. 12(5):p. 10, 11. |
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| If there are problems with this record, send us feedback about record 66324. |
| Choices for finding the above item: |
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| Web URL(s):
http://archive.lib.msu.edu/tic/gcnew/article/2000may10a.pdf
Last checked: 11/06/2013
Requires: PDF Reader |
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MSU catalog number: SB 433 .G4 [Turfgrass Oversize] |
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