Full TGIF Record # 66324
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Web URL(s):http://archive.lib.msu.edu/tic/gcnew/article/2000may10a.pdf
    Last checked: 11/06/2013
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Publication Type:
i
Trade
Author(s):Anonymous
Title:To serve or not to serve...
Section:Commentary
Other records with the "Commentary" Section
Source:Golf Course News. Vol. 12, No. 5, May 2000, p. 10, 11.
# of Pages:2
Publishing Information:Yarmouth, ME: United Publications, Inc.
Keywords:TIC Keywords: Economic factors; Futures; Golf industry trends; Perceptions
Abstract/Contents:Discusses golf courses as a service industry. Suggests that golf course managers have something to learn from other service industries like fast food restaurants and movie theaters, and that lower end, middle-of-the-road and daily-fee clubs have something learn from "the high enders." Points out that "although 3 million people take up golf each year, the same number drop out." Also discusses "untapped groups" of potential customers, like women and children. Suggests that the attitude of course employees and the presentation of the course can persuade customers to return, or have the opposite effect.
Language:English
References:0
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Anonymous. 2000. To serve or not to serve.... Golf Course News. 12(5):p. 10, 11.
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Web URL(s):
http://archive.lib.msu.edu/tic/gcnew/article/2000may10a.pdf
    Last checked: 11/06/2013
    Requires: PDF Reader
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MSU catalog number: SB 433 .G4 [Turfgrass Oversize]
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