Full TGIF Record # 73117
Item 1 of 1
Publication Type:
i
Professional
Author(s):Haydu, John J.; Hodges, Alan W.
Author Affiliation:Haydu: Professor; and Hodges: Coordinator of Economic Analysis, Department of Food and Resource Economics, Institute of Food and Agricultural Sciences, University of Florida
Title:Developing new strategies for bringing sod to market
Source:North Carolina Turfgrass. Vol. 19, No. 1, February/March 2001, p. 14, 16-20, 22-24, 26.
Publishing Information:Southern Pines, NC: The Turfgrass Council of North Carolina, Inc.
# of Pages:10
Keywords:TIC Keywords: Sod; Sod industry; Economic impacts; Problem-solving; Competition; Professionalism; Sod quality; Education; Distribution; Business management; Contract services
Abstract/Contents:Discusses sod, focusing on market characteristics, purchasing criteria, perceived advantages and disadvantages, how to increase sod demand, availablility, cost, delivery, quality, education & marketing, professionalism, market expansion strategies, diversifying distribution, targeting architects and developers, advertising more effectively, improve quality and professionalism, educating producers and consumers, and targeting off-season periods. Suggests that "sod producers should consider contract growing...Although contracting may not be suitable for everyone, it can be particularly useful for larger volume buyers." Also states that "opportunities are nearly limitless and sod producers merely need to become committed in their attitude and practical in their approach...the demand for sod should remain strong in the forseeable future."
Language:English
References:0
Note:Pictures, color
Includes sidebar, "Geographic regions", p 18
ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Haydu, J. J., and A. W. Hodges. 2001. Developing new strategies for bringing sod to market. N.C. Turfgrass. 19(1):p. 14, 16-20, 22-24, 26.
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MSU catalog number: SB 433 .A1 N52
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