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| Publication Type:
| Trade |
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| Author(s): | Beard, Rick |
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| Author Affiliation: | Executive Vice President, Operations, Landscape Services Division, Massey Services, Maitland, Florida |
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| Title: | Lawn care's professional image is important |
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| Section: | PMP post
Other records with the "PMP post" Section
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| Source: | Pest Control. Vol. 70, No. 8, August 2002, p. 7. |
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| Publishing Information: | Cleveland, OH: Advanstar Communications |
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| # of Pages: | 1 |
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| Keywords: | TIC Keywords: Customer relations; Perceptions; Professionalism; Protective clothing
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| Abstract/Contents: | Suggests that the cover of the June issue of Pest Control misrepresents lawn specialists, but that the editors "stand behind our cover image as one that shows a typical lawn care professional. The subject, who is a lawn care professional, is applying a chemical according to the label - which in this case required a breathing apparatus. Also, he is conforming to his company's dress code of a uniform shirt and jeans, which is the attire many firms believe show professionalism along with practicality." |
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| Language: | English |
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| References: | 0 |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Beard, R. 2002. Lawn care's professional image is important. Pest Control. 70(8):p. 7. |
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MSU catalog number: SB 951 .A1 I5 |
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