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| Web URL(s): | http://search.proquest.com/docview/236894960/fulltextPDF
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| Publication Type:
| Trade |
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| Author(s): | Davis, Russ |
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| Author Affiliation: | Organix, Inc., Walla Walla, Washington. |
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| Title: | If you like Jell-O™ you'll love compost |
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| Section: | Compost marketing: Making of a market
Other records with the "Compost marketing: Making of a market" Section
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| Source: | BioCycle, The Journal of Composting & Recycling. Vol. 44, No. 9, September 2003, p. 24-26. |
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| Publishing Information: | Emmaus, PA: The JG Press, Inc. |
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| # of Pages: | 3 |
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| Keywords: | TIC Keywords: Composts; Marketing tools; Recycling; Yard waste; Business management; Manures
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| Abstract/Contents: | Compares gelatin to compost, pointing out that both involve "the transformation of 'waste' to a snack or soil powerhouse." Emphasizes the importance of marketing, citing the success of Jello™'s marketing campaign. Also suggests looking at sand and its many uses for inspiration in "marketing and selling compost." Discusses the history of the author's composting business, important components of CAFO (confined animal feeding operation) composting operations, and questions to think about when designing a marketing plan for compost. |
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| Language: | English |
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| References: | 0 |
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| Note: | Includes sidebars, "Sales advice in the sand", p. 25 and "Ten keys to successful CAFO composting operations", p. 25 and "How to refine your `just compost' marketing plan", p. 26
Pictures, color |
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| ASA/CSSA/SSSA Citation (Crop Science-Like - may be incomplete):
Davis, R. 2003. If you like Jell-O™ you'll love compost. BioCycle. 44(9):p. 24-26. |
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| Web URL(s):
http://search.proquest.com/docview/236894960/fulltextPDF
Last checked: 05/09/2014
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Access conditions: Item is within a limited-access website
http://search.proquest.com/docview/236894960/fulltext
Last checked: 05/09/2014
Access conditions: Item is within a limited-access website |
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MSU catalog number: S 661 .C6 |
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